The Cradle to Cradle Products Innovation Institute on Wednesday launched a product registry designed to increase transparency from manufacturers.
The Cradle to Cradle CertifiedCM Product Registry allows consumers, designers and builders to make wiser, healthier decisions and calls for greater transparency from the manufacturer. Other features include improved overall site speed and the optional certification scorecard, which is a summary of levels achieved in the five categories of certification optimization: material health, material reutilization, renewable energy & carbon management, water stewardship and social fairness.
"Our certification is unique in encouraging companies to improve their product's ingredients and processes,” said Bridgett Luther, president of the Institute. “The multi-attribute nature of our certification becomes a powerful way to show a company's commitment to making the world a better place for people and planet."
Over 200 certified products are eligible for LEED v4 credit, and more than 1,000 variations can be found using the new Product Registry.
The Institute has also increased its international presence with new accredited assessment bodies and three new board members. This year, board chair Warner Philips welcomed trustees Gerrit Bruggeman, Marion Hunt and Scott Mackinlay Hahn. Ten new accredited assessment bodies have joined the Cradle to Cradle network from around the world including Spain, Turkey, Switzerland,Germany, Brazil, the Netherlands and the UK.
Cradle to Cradle Certification is a system that recognizes and incentivizes innovations in product design and manufacture so the making of things becomes a positive force for people, the economy and the planet. The companies and products presented in this collection are redefining traditional notions of quality in ways that meet new expectations of 21st-century customers. Check out a list of the most innovative Cradle to Cradle CertifiedCM product case studies of 2013.
Last November, the Institute and Make It Right announced four winners for its second annual Innovation Challenge: Ecovative, bioMASON, ECOR and ROMA. Entrants were asked to create a building product that is safe, healthy, affordable, effective and designed to be returned safely to nature or industry after use. Winners met the basic criteria of the Cradle to Cradle CertifiedCM Product Standard, optimizing for material health, material reutilization, renewable energy & carbon management, water stewardship and social fairness.