Products and Design

Microsoft Embraces ‘Internet of Things’ with Windows in the Car

Microsoft recently introduced Windows in the Car, which helps car makers and suppliers capitalize on the Internet of Things by integrating computer systems in vehicles.Announced last week at the Build developer conference, the connectivity system builds on Microsoft's wide experience within in-car entertainment systems — many already available, such as Ford's Sync, run on the Windows operating system.

By Mike Hower | Published 10 years ago | About a 2 minute read

Microsoft recently introduced Windows in the Car, which helps car makers and suppliers capitalize on the Internet of Things by integrating computer systems in vehicles.

Announced last week at the Build developer conference, the connectivity system builds on Microsoft's wide experience within in-car entertainment systems — many already available, such as Ford's Sync, run on the Windows operating system.

The platform is Microsoft’s answer to rival Apple’s CarPlay, SAP's cloud-based collaboration with BMW, and Google’s version recently leaked by Mercedes Benz, which will support several applications for maps, MP3s, traffic updates and radio.

With speech recognition, touch interface and hands-free technologies, the platform helps drivers stay focused on the road and in control of their surroundings, Microsoft says.

The concept still is in its nascent stages; however, because the platform will be open for developers (unlike CarPlay), it could be a new way to introduce more applications into the Windows app ecosystem. The platform also could generate additional interest in the mobile Windows OS, which is struggling against the popular Google Android and Apple iOS systems, due to Microsoft's late entry in to the mobile arena.

Microsoft also has been innovating to reduce its carbon footprint through the implementation of a carbon fee program, which incorporates the cost of carbon pollution, both internal and external, into the financial structure of the company. The company already has achieved carbon neutrality thanks to the program.

In other vehicle innovation news, Tesla Motors announced it sold 1,493 Model S sedans in Norway in March, breaking the Scandinavian country’s all-time vehicle sales record. This was more than double its typical monthly sales in Norway and well in excess of volumes typical for the top monthly seller in that market, according to registrations reported by Norwegian transportation officials.

Mike Hower

Founder & Principal Consultant, Hower Impact

Mike Hower is the founder of Hower Impact — a boutique consultancy delivering best-in-class strategic communication advisory and support for corporate sustainability, ESG and climate tech.

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