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Sharing Is the Key to Scaling Sustainability
Sharing Is the Key to Scaling Sustainability

1 month ago - A solid argument can be made that corporate America has made significant progress in the sustainability arena.

'Purpose Premium' Found to Create Reputational Gains for Companies
'Purpose Premium' Found to Create Reputational Gains for Companies

2 months ago - “Purpose” is one of three critical dimensions of overall reputation, according to the 2018 Porter Novelli/Cone Purpose Premium Index: How Companies Can Unlock Reputational Gains by Leading with Purpose, released today. The study, examining US consumer perceptions of the country’s top 200 companies, also finds that a purpose-driven approach to business is intrinsically linked to a company’s reputation.

Breakthroughs Converging to Completely Derail Fossil Fuels
Breakthroughs Converging to Completely Derail Fossil Fuels

5 months ago - What will ultimately push fossil fuels back the way of the dinosaur? Purely and simply, is it our ethics and our resolve as consumers and brands that will end our dependence on dirty energy. The response to Trump’s decision to withdraw from the Paris Climate Agreement — in which business and civic leaders vowed to continue working towards clean energy, anyway — is easily part of the mix. The response demonstrated a deep level of commitment.

Corporates Are Making Activism Great Again
Corporates Are Making Activism Great Again

6 months ago - Corporations are people, my friend — and not just for tax purposes anymore. In the age of ubiquitous social media pressure, businesses are rebranding as social justice warriors — and that’s a shrewd marketing move on their part, new research reveals.

Dove, Nike, Hershey’s Among Millennials’, Gen Z’s Most Trusted Brands
Dove, Nike, Hershey’s Among Millennials’, Gen Z’s Most Trusted Brands

6 months ago - The erosion of trust among consumers – and especially young consumers bucketed as Millennials or Gen Z – is top-of-mind for brands fighting for brand loyalty in a world with the highest youth population in history.

Report: Unilever, Tesla, Nestlé Among Biggest Corporate Advocates for Climate Policy
Report: Unilever, Tesla, Nestlé Among Biggest Corporate Advocates for Climate Policy

9 months ago - Companies including Apple, Google and IKEA earned top spots in a new ranking of the top 20 business leaders calling for more ambitious climate policy across the globe. To make the A-List of Climate Policy Engagement, companies must showcase sectoral leadership, be vocal in calling for ambitious policies and align these calls with their own strategic activities.

Middle School Students Are Saving Rainforests Using Old Smartphones
Middle School Students Are Saving Rainforests Using Old Smartphones

9 months ago - Hundreds of students from Los Angeles STEM programs will participate in one of the largest student-driven programs ever launched to protect the world’s rainforests. Rainforest Connection’s “Planet Guardians” program will guide middle schoolers in building solar-powered listening devices using old smartphones. These “Guardian” devices will be installed high in the trees of fragile rainforests to capture sounds of illegal logging and alerting forest rangers in real time.

Google, Global Advertising Groups Tap YouTube to Mobilize Gen Z Around SDGs
Google, Global Advertising Groups Tap YouTube to Mobilize Gen Z Around SDGs

1 year ago - Google and Common Ground — an alliance of six major advertising holding companies — believe Generation Z could be the key to unlocking an SDG-aligned future. To drive widespread awareness and mobilize action among mission-driven youth around the United Nations’ 2030 Agenda, the two organizations have launched The Common Future Project action campaign.

Unilever, UN Women Set Out to Slay Gender Stereotypes with Progressive Advertising Alliance
Unilever, UN Women Set Out to Slay Gender Stereotypes with Progressive Advertising Alliance

1 year ago - In recent years, Unilever has distinguished itself both as a champion for sustainability and overcoming gender bias with campaigns, initiatives and internal actions that work to align the company’s products and purpose. Further building on this reputation, the consumer goods giant has launched a new global alliance aimed at eliminating stereotypical portrayals of gender in advertising and all brand-led content.

Not All of US: Response to Trump Administration's Decision to Withdraw from Paris Agreement
Not All of US: Response to Trump Administration's Decision to Withdraw from Paris Agreement

1 year ago - by Mark Lee, Executive Director, SustainAbility and Sustainable Brands Advisory Board ChairandKoAnn Vikoren Skrzyniarz, Sustainable Brands Founder and CEO While telegraphed for days and choreographed down to the military band playing soft jazz in the background before the announcement, President Trump’s June 01, 2017 declaration that the U.S. will pull out of the Paris Agreement still jarred and dismayed.

Brand Advocacy vs Aspiration in the New Era
Brand Advocacy vs Aspiration in the New Era

1 year ago - When it seems that corporate America has seized control of our government, of our society, it can be hard to wake up every day excited to go to work. Trust in brands has never been lower. Expectations have never been higher. Yes, corporations may have unprecedented power under the new administration, but like never before, consumers are calling out brands for their values. It seems there’s no middle ground and there’s no place to hide. In a world that’s increasingly volatile and transparent, humans will decide whether brands live or die.

In Search of Sustainable Leadership: Choosing a Way Forward
In Search of Sustainable Leadership: Choosing a Way Forward

1 year ago - This is the sixth in a series of articles examining the many facets of ‘sustainable leadership.’ Find links to the entire series below.

Dozens of Corporates, 200+ Large Investors Urge White House to Keep Paris Promises
Dozens of Corporates, 200+ Large Investors Urge White House to Keep Paris Promises

1 year ago - President Trump has threatened to pull the plug on U.S. involvement of the Paris Agreement ahead of the G7 Summit in Italy later this month, spurring major companies to speak out in support of continued climate change efforts.

Fortune 500 Companies Urge Trump Administration to Keep Paris Commitments
Fortune 500 Companies Urge Trump Administration to Keep Paris Commitments

1 year ago - Thirteen Fortune 500 companies have come together to urge the White House to make good on its Paris Agreement climate change commitments. The Agreement has been ratified in 143 countries — including the United States — but the Trump administration could pull out before the G7 Summit in Italy in May. “Business leaders recognize the costly impacts of climate change and the opportunities for jobs and growth in a clean technology future,” said Bob Perciasepe, President of C2ES.

Fellowship Program Equips Business Leaders to Drive Impact Through Innovation
Fellowship Program Equips Business Leaders to Drive Impact Through Innovation

1 year ago - With growing demand for business leaders to embrace progressive business practices that respect both people and planet showing no sign of slowing down, it is now more important than ever to empower high-potential professionals to innovate and lead change. Companies already have social intrapreneurs in their midst — accomplished innovators inside companies — whose efforts are helping them meet these new sets of pressures and expectations.

Unilever, Google, Nestlé Join Forces to Transform Global Food Systems
Unilever, Google, Nestlé Join Forces to Transform Global Food Systems

2 years ago - Twenty-five leading global companies, including Google, Nestlé, Unilever, PepsiCo, DuPont and Kellogg’s announced during the World Economic Forum Annual Meeting in Davos, Switzerland that they were joining together to launch FReSH, the Food Reform for Sustainability and Health program, under the leadership of the World Business Council for Sustainable

Groundbreaking AI Tech Could Improve Quality of Life for Older Adults
Groundbreaking AI Tech Could Improve Quality of Life for Older Adults

2 years ago - This week, tech startup Intuition Robotics unveiled an artificial intelligence-based robot companion designed to improve the quality of life of the elderly populations. Until now, most AI companions, such as those created by Google and Amazon, have largely been focused on providing assistance. ElliQ, on the other hand, aims to enrich the lives of its users, keeping them active and engaged, thereby reducing loneliness.

In the Race to Build a Renewably Powered Internet, Amazon, Netflix Lag Behind
In the Race to Build a Renewably Powered Internet, Amazon, Netflix Lag Behind

2 years ago - It takes a tremendous amount of energy to manufacture and power our devices, data centers and infrastructural needs. And with an energy footprint accounting for approximately 7 percent of global electricity, the IT industry has an important role to play in the transition towards clean energy.

COPtimism: 5 Reasons to Be Optimistic About Our Future Climate
COPtimism: 5 Reasons to Be Optimistic About Our Future Climate

2 years ago - Every day brings more news stories about the disruption and damage wreaked by climate change. And since the international Paris Agreement for climate action was signed this time last year, the levels of carbon dioxide in the atmosphere have continued to soar, making 2016 the hottest year on record. We’re already feeling the effects of climate change, and they aren’t going to go away.

This Black Friday, REI Is Inviting All Businesses to #OptOutside
This Black Friday, REI Is Inviting All Businesses to #OptOutside

2 years ago - Our theme this year at Sustainable Brands has been “Activating Purpose” – exploring and applauding the ways brands are authentically walking their talk when it comes to pursuing purpose beyond profit – and we are thrilled that the list continues to grow.

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