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2020’s Top 10 Trends in Purpose — and What They Could Mean for You in 2021
1 month ago - In the midst of all the unrest and uncertainty, where did we see innovation, progress and possibility in 2020? Porter Novelli analyzed a year’s worth of Purpose-driven news, activities, campaigns and announcements; and distilled our 10 need-to-know trends for today and tomorrow.
Google Has Erased Its Entire ‘Carbon Legacy,’ Sets Sights on 100% Carbon-Free Power
4 months ago - Google was the first major company to become carbon neutral, in 2007. Now, the tech giant says it is the first company in the world to eliminate its entire carbon footprint.
Cleaning Up Our Act: The Heightened Urgency for a Green Recovery
5 months ago - The pandemic has been a turning point in the way businesses move forward. It is clear that by focusing on finding their higher purpose, right down to the intricacies of their supply chains, businesses can help manifest the sustainable future that we need.
US Consumers Looking to Business, Rather Than Government, for Leadership During Pandemic
9 months ago - The "Porter Novelli COVID-19 Tracker: Insights for a Time of Crisis" highlights the need for US companies to step up, authentically, to address the public’s needs and expectations.
Apple, Google Team Up on Contact-Tracing System for COVID-19
9 months ago - If only we had a reliable system for tracking the spread of the coronavirus, and future outbreaks … The two tech giants are collaborating on just that — and they insist it won’t compromise public privacy.
Trending: Google, Prince Harry Aiming to Help People, Industry Decarbonize Travel
1 year ago - Google’s new ‘green’ Maps feature highlights users’ lowest-carbon transport options; while new Travalyst initiative aims to protect destinations by encouraging sustainable practices across the travel industry.
Screw the Nice Gestures, Advertisers — We Need More Real Impact
1 year ago - A behind-the-scenes look from a Sustainable Development Goals jury member at last week's Cannes Lions.
Was I Asleep During This Year’s Super Bowl?
1 year ago - Quick laughs, bad jokes, celebrities — but very few with a message
Lack of US Climate Policy Putting Companies at Risk; Investors Demand Action
2 years ago - As a record number of global investors calls on governments to accelerate action on climate change, a new CDP analysis shows that some of the largest U.S.-based corporations view climate change as an increasing risk to their bottom line and reputation among consumers and investors.
JUST Capital, Forbes Name America's Most JUST Companies for 2018
2 years ago - JUST Capital and Forbes today released the 2018 list of America’s Most JUST Companies, an annual ranking of the 1,000 largest publicly traded US corporations on the issues Americans care about most, including fair pay and good benefits, customer treatment and privacy, beneficial products, environmental impact, job creation, and community support in the US and abroad, as well as ethical leadership and long-term financial growth.
Sharing Is the Key to Scaling Sustainability
2 years ago - A solid argument can be made that corporate America has made significant progress in the sustainability arena.
'Purpose Premium' Found to Create Reputational Gains for Companies
2 years ago - “Purpose” is one of three critical dimensions of overall reputation, according to the 2018 Porter Novelli/Cone Purpose Premium Index: How Companies Can Unlock Reputational Gains by Leading with Purpose.
Hurricane Michael Highlighted Growing Range of Corporate Responses to Natural Disasters
2 years ago - Arriving on the heels of Hurricane Florence, Hurricane Michael proved again that companies are making significant commitments to relief and recovery efforts in the wake of natural disasters. Our round-up of Hurricane Florence corporate response efforts covered some innovative ways that companies are reacting to disasters. Unfortunately, we’re already revisiting the topic with a snapshot of how companies reacted to Michael, and why it’s increasingly critical for any company to have a disaster response strategy in place.
New Tool Helps Companies Determine If, How to Engage on Divisive Issues
2 years ago - In the past year, we’ve seen more and more bold and potentially risky moves from brands, taking stands on pertinent societal and environmental issues: Airbnb, Google and other tech giants against the US’ immigration ban; Target supporting individuals’ right to use bathrooms corresponding to their gender identity; Heineken’s and other brands’ vocal support of
Making National Parks 'Smart' Could Be Key to Their Sustainability
2 years ago - More and more studies suggest that time spent outdoors can help foster our mental and physical development and wellbeing. Unfortunately, maintaining green spaces such as urban and national parks is not always an easy task. Maintenance can be particularly challenging for national park authorities, who often need to keep watch over hundreds of miles of wild terrain.
Global Practitioners Gather to Compare Notes on Redesigning the #GoodLife
2 years ago - Last year, the Sustainable Brands community gathered around the world throughout the year to share insights on how they – and their customers – were “redefining the good life.” This year, the conversation has progressed from the ‘what’ to the ‘how’ of designing the sustainable future in which we all want to live.
Breakthroughs Converging to Completely Derail Fossil Fuels
2 years ago - What will ultimately push fossil fuels back the way of the dinosaur? Purely and simply, is it our ethics and our resolve as consumers and brands that will end our dependence on dirty energy. The response to Trump’s decision to withdraw from the Paris Climate Agreement — in which business and civic leaders vowed to continue working towards clean energy, anyway — is easily part of the mix. The response demonstrated a deep level of commitment.
Corporates Are Making Activism Great Again
2 years ago - Corporations are people, my friend — and not just for tax purposes anymore. In the age of ubiquitous social media pressure, businesses are rebranding as social justice warriors — and that’s a shrewd marketing move on their part, new research reveals.
Dove, Nike, Hershey’s Among Millennials’, Gen Z’s Most Trusted Brands
2 years ago - The erosion of trust among consumers – and especially young consumers bucketed as Millennials or Gen Z – is top-of-mind for brands fighting for brand loyalty in a world with the highest youth population in history.
BASF, IKEA, P&G Among Companies Showcasing How Brands Are Redesigning the Good Life
2 years ago - Today, the Sustainable Brands® team has convened, along with 2,000 members of its global community, for the kick-off of SB’18 Vancouver, running June 4-7 at Vancouver Convention Centre West in Vancouver, British Columbia. More than 300 influential brand leaders and practitioners of environmental and social innovation will share new tools and frameworks, cutting-edge business solutions and case studies related to design and innovation for The Good Life.