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Secrets for Effective, Transformative, Authentic, Culture-Changing Brand Engagement
7 months ago - To kick off the final day of Brand-Led Culture Change, attendees were treated to a broad series of examples, from a wide swath of experts, of clever strategies that lead to behavior change.
Google, UN Partner to Fight Misinformation on Climate Change
8 months ago - For Google, the search features are part of a larger push to build products and tools that empower people to better understand and limit their personal environmental impact — and highlights verified sources of climate data in 12 languages.
Super Bowl 2022: Glimmers of Purpose Messaging Brighten Push for Consumption as Usual
11 months ago - Except for a clutch of ads for EVs, it seems the climate crisis is not yet a force driving brand messaging at the Super Bowl. But a few brands seized the opportunity to drive adoption of sustainable behaviors at scale.
Composting Consortium Aims to Advance Recovery of Compostable Packaging, Food Scraps
1 year ago - The new Consortium — which includes Closed Loop Partners, PepsiCo, the NextGen Consortium, the US Plastics Pact and other value chain players — aims to pilot industry-wide solutions and map tech and infrastructure investment to advance the circularity of compostable packaging in the US.
RE100 Leadership Awards’ winners announced: Businesses driving the clean power revolution
1 year ago - 3M, The Estée Lauder Companies, Google and Novo Nordisk have been announced as winners of the RE100 Leadership Awards 2021, at a special ceremony at Climate Week NYC.
Survey: COVID-19 Is Intensifying Sustainability Challenges, But Not Derailing Corporate Action
1 year ago - 2021 Sustainability Leaders Survey examines attitudes of nearly 700 experts from over 70 countries, reflecting on the pandemic’s implications for sustainable social and environmental development agendas — and who is perceived to be leading the charge.
More Corporate Giants Join Forces to Improve, Scale Business Investments in Climate Solutions
1 year ago - Amazon, Disney, Google and Netflix are among the founding companies behind the Business Alliance for Scaling Climate Solutions (BASCS), to increase the scale and impact of business investment in climate solutions.
Jaguar Land Rover, Google Partner to Track Air Quality in Dublin
1 year ago - The latest installment of Google’s Project Air View outfits Jaguar’s new, electric I-PACE with Google Street View technology and mobile air sensors to monitor Dublin’s street-level air quality for the next year.
Electronics Giants, Global Orgs Launch Circular Electronics Partnership
1 year ago - Cisco, Dell, Google and Microsoft are among the founding members of the alliance — which sees the biggest names in tech, consumer goods and waste management working together to enable a circular economy for electronics by 2030.
2020’s Top 10 Trends in Purpose — and What They Could Mean for You in 2021
2 years ago - In the midst of all the unrest and uncertainty, where did we see innovation, progress and possibility in 2020? Porter Novelli analyzed a year’s worth of Purpose-driven news, activities, campaigns and announcements; and distilled our 10 need-to-know trends for today and tomorrow.
Google Has Erased Its Entire ‘Carbon Legacy,’ Sets Sights on 100% Carbon-Free Power
2 years ago - Google was the first major company to become carbon neutral, in 2007. Now, the tech giant says it is the first company in the world to eliminate its entire carbon footprint.
Cleaning Up Our Act: The Heightened Urgency for a Green Recovery
2 years ago - The pandemic has been a turning point in the way businesses move forward. It is clear that by focusing on finding their higher purpose, right down to the intricacies of their supply chains, businesses can help manifest the sustainable future that we need.
US Consumers Looking to Business, Rather Than Government, for Leadership During Pandemic
2 years ago - The "Porter Novelli COVID-19 Tracker: Insights for a Time of Crisis" highlights the need for US companies to step up, authentically, to address the public’s needs and expectations.
Apple, Google Team Up on Contact-Tracing System for COVID-19
2 years ago - If only we had a reliable system for tracking the spread of the coronavirus, and future outbreaks … The two tech giants are collaborating on just that — and they insist it won’t compromise public privacy.
Trending: Google, Prince Harry Aiming to Help People, Industry Decarbonize Travel
3 years ago - Google’s new ‘green’ Maps feature highlights users’ lowest-carbon transport options; while new Travalyst initiative aims to protect destinations by encouraging sustainable practices across the travel industry.
Screw the Nice Gestures, Advertisers — We Need More Real Impact
3 years ago - A behind-the-scenes look from a Sustainable Development Goals jury member at last week's Cannes Lions.
Was I Asleep During This Year’s Super Bowl?
3 years ago - Quick laughs, bad jokes, celebrities — but very few with a message
Lack of US Climate Policy Putting Companies at Risk; Investors Demand Action
4 years ago - As a record number of global investors calls on governments to accelerate action on climate change, a new CDP analysis shows that some of the largest U.S.-based corporations view climate change as an increasing risk to their bottom line and reputation among consumers and investors.
JUST Capital, Forbes Name America's Most JUST Companies for 2018
4 years ago - JUST Capital and Forbes today released the 2018 list of America’s Most JUST Companies, an annual ranking of the 1,000 largest publicly traded US corporations on the issues Americans care about most, including fair pay and good benefits, customer treatment and privacy, beneficial products, environmental impact, job creation, and community support in the US and abroad, as well as ethical leadership and long-term financial growth.
Sharing Is the Key to Scaling Sustainability
4 years ago - A solid argument can be made that corporate America has made significant progress in the sustainability arena.