Our mission is to organize the world’s information and make it universally accessible and useful.
4 weeks ago - Cisco, Dell, Google and Microsoft are among the founding members of the alliance — which sees the biggest names in tech, consumer goods and waste management working together to enable a circular economy for electronics by 2030.
4 months ago - In the midst of all the unrest and uncertainty, where did we see innovation, progress and possibility in 2020? Porter Novelli analyzed a year’s worth of Purpose-driven news, activities, campaigns and announcements; and distilled our 10 need-to-know trends for today and tomorrow.
7 months ago - Google was the first major company to become carbon neutral, in 2007. Now, the tech giant says it is the first company in the world to eliminate its entire carbon footprint.
7 months ago - The pandemic has been a turning point in the way businesses move forward. It is clear that by focusing on finding their higher purpose, right down to the intricacies of their supply chains, businesses can help manifest the sustainable future that we need.
1 year ago - The "Porter Novelli COVID-19 Tracker: Insights for a Time of Crisis" highlights the need for US companies to step up, authentically, to address the public’s needs and expectations.
1 year ago - If only we had a reliable system for tracking the spread of the coronavirus, and future outbreaks … The two tech giants are collaborating on just that — and they insist it won’t compromise public privacy.
1 year ago - Google’s new ‘green’ Maps feature highlights users’ lowest-carbon transport options; while new Travalyst initiative aims to protect destinations by encouraging sustainable practices across the travel industry.
1 year ago - A behind-the-scenes look from a Sustainable Development Goals jury member at last week's Cannes Lions.
2 years ago - Quick laughs, bad jokes, celebrities — but very few with a message
2 years ago - As a record number of global investors calls on governments to accelerate action on climate change, a new CDP analysis shows that some of the largest U.S.-based corporations view climate change as an increasing risk to their bottom line and reputation among consumers and investors.
2 years ago - JUST Capital and Forbes today released the 2018 list of America’s Most JUST Companies, an annual ranking of the 1,000 largest publicly traded US corporations on the issues Americans care about most, including fair pay and good benefits, customer treatment and privacy, beneficial products, environmental impact, job creation, and community support in the US and abroad, as well as ethical leadership and long-term financial growth.
2 years ago - A solid argument can be made that corporate America has made significant progress in the sustainability arena.
2 years ago - “Purpose” is one of three critical dimensions of overall reputation, according to the 2018 Porter Novelli/Cone Purpose Premium Index: How Companies Can Unlock Reputational Gains by Leading with Purpose.
2 years ago - Arriving on the heels of Hurricane Florence, Hurricane Michael proved again that companies are making significant commitments to relief and recovery efforts in the wake of natural disasters. Our round-up of Hurricane Florence corporate response efforts covered some innovative ways that companies are reacting to disasters. Unfortunately, we’re already revisiting the topic with a snapshot of how companies reacted to Michael, and why it’s increasingly critical for any company to have a disaster response strategy in place.
2 years ago - In the past year, we’ve seen more and more bold and potentially risky moves from brands, taking stands on pertinent societal and environmental issues: Airbnb, Google and other tech giants against the US’ immigration ban; Target supporting individuals’ right to use bathrooms corresponding to their gender identity; Heineken’s and other brands’ vocal support of
2 years ago - More and more studies suggest that time spent outdoors can help foster our mental and physical development and wellbeing. Unfortunately, maintaining green spaces such as urban and national parks is not always an easy task. Maintenance can be particularly challenging for national park authorities, who often need to keep watch over hundreds of miles of wild terrain.
2 years ago - Last year, the Sustainable Brands community gathered around the world throughout the year to share insights on how they – and their customers – were “redefining the good life.” This year, the conversation has progressed from the ‘what’ to the ‘how’ of designing the sustainable future in which we all want to live.
2 years ago - What will ultimately push fossil fuels back the way of the dinosaur? Purely and simply, is it our ethics and our resolve as consumers and brands that will end our dependence on dirty energy. The response to Trump’s decision to withdraw from the Paris Climate Agreement — in which business and civic leaders vowed to continue working towards clean energy, anyway — is easily part of the mix. The response demonstrated a deep level of commitment.
2 years ago - Corporations are people, my friend — and not just for tax purposes anymore. In the age of ubiquitous social media pressure, businesses are rebranding as social justice warriors — and that’s a shrewd marketing move on their part, new research reveals.
2 years ago - The erosion of trust among consumers – and especially young consumers bucketed as Millennials or Gen Z – is top-of-mind for brands fighting for brand loyalty in a world with the highest youth population in history.