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JUST Capital and Forbes today released the 2018 list of America’s Most JUST Companies, an annual ranking of the 1,000 largest publicly traded US corporations on the issues Americans care about most, including fair pay and good benefits, customer tr... View More
A solid argument can be made that corporate America has made significant progress in the sustainability arena. ... View More
“Purpose” is one of three critical dimensions of overall reputation, according to the 2018 Porter Novelli/Cone Purpose Premium Index: How Companies Can Unlock Reputational Gains by Leading with Purpose, released today. ... View More
Arriving on the heels of Hurricane Florence, Hurricane Michael proved again that companies are making significant commitments to relief and recovery efforts in the wake of natural disasters. Our round-up of Hurricane Florence corporate response effor... View More
In the past year, we’ve seen more and more bold and potentially risky moves from brands, taking stands on pertinent societal and environmental issues: Airbnb, Google and other tech giants against the US’ immigration ban; Target supporting individ... View More
More and more studies suggest that time spent outdoors can help foster our mental and physical development and wellbeing. Unfortunately, maintaining green spaces such as urban and national parks is not always an easy task. Maintenance can be particul... View More
Last year, the Sustainable Brands community gathered around the world throughout the year to share insights on how they – and their customers – were “redefining the good life.” This year, the conversation has progressed from the ‘what’ to... View More
What will ultimately push fossil fuels back the way of the dinosaur? Purely and simply, is it our ethics and our resolve as consumers and brands that will end our dependence on dirty energy. The response to Trump’s decision to withdraw from the Par... View More
Corporations are people, my friend — and not just for tax purposes anymore. In the age of ubiquitous social media pressure, businesses are rebranding as social justice warriors — and that’s a shrewd marketing move on their part, new research re... View More
The erosion of trust among consumers – and especially young consumers bucketed as Millennials or Gen Z – is top-of-mind for brands fighting for brand loyalty in a world with the highest youth population in history. ... View More
Today, the Sustainable Brands® team has convened, along with 2,000 members of its global community, for the kick-off of SB’18 Vancouver, running June 4-7 at Vancouver Convention Centre West in Vancouver, British Columbia. More than 300 influential... View More
Sustainable Brands recently announced final program details for SB’18 Vancouver, running June 4-7 at Vancouver Convention Centre West in Vancouver, British Columbia. Programming this year will take place on the mainstage, through breakout sessions ... View More
Published during the first industrial revolution, Adam Smith’s The Wealth of Nations used the metaphor of “the invisible hand of the market” to describe how the decisions of self-interested individuals in a free market economy could promote the... View More
WAP Sustainability Consulting works with manufacturers and brands to help them meet customers’ expectations on sustainability – specifically around life cycle assessment (LCA), carbon management and product ingredient transparency, particularly i... View More
Business strategy, technological innovation and corporate sustainability are increasingly linked in the minds of executives. ... View More
Many people assume that tech companies are always competing. But as we celebrate Earth Day this year, we’re feeling grateful for our tech peers. When it comes to the environment, working together allows us to make bigger strides toward our shared s... View More
Companies including Apple, Google and IKEA earned top spots in a new ranking of the top 20 business leaders calling for more ambitious climate policy across the globe. To make the A-List of Climate Policy Engagement, companies must showcase sectoral ... View More
Hundreds of students from Los Angeles STEM programs will participate in one of the largest student-driven programs ever launched to protect the world’s rainforests. Rainforest Connection’s “Planet Guardians” program will guide middle schooler... View More
Bloomberg New Energy Finance has released a new report that reveals that signatories of the RE100 initiative have a long way to go to achieve their 100 percent renewable energy targets by 2030. For the initiative’s 128 members to meet their goal, t... View More
In a bid to build trust into our systems and society, Unilever has announced a new commitment to cut investment in platforms that breed division in society — and is challenging the rest of the industry to do the same. In his keynote speech at the I... View More