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Article
From Historic Foundations to Today’s Debates on Artificial Intelligence

Fears about the uncontrolled growth of artificial intelligence have exploded into public debate this year. Day 2 of the UN Business and Human Rights Forum examined the challenges through a human-rights lens. ... View More

Article
Brands Rally to Support Türkiye-Syria Earthquake-Relief Efforts

The 7.8-magnitude quake is the strongest to hit the region since 1939. A growing number of brands have been quick to offer various forms of relief support for the area. ... View More

Article
Tech Titans Embrace Responsible Forestry

While many companies focus sustainability efforts on their products and other consumer touch points, two of tech’s largest companies are including large facility construction and remodel projects as a foundation to their efforts having a ‘nature-... View More

Article
Secrets for Effective, Transformative, Authentic, Culture-Changing Brand Engagement

To kick off the final day of Brand-Led Culture Change, attendees were treated to a broad series of examples, from a wide swath of experts, of clever strategies that lead to behavior change. ... View More

Article
Google, UN Partner to Fight Misinformation on Climate Change

For Google, the search features are part of a larger push to build products and tools that empower people to better understand and limit their personal environmental impact — and highlights verified sources of climate data in 12 languages. ... View More

Article
Super Bowl 2022: Glimmers of Purpose Messaging Brighten Push for Consumption as Usual

Except for a clutch of ads for EVs, it seems the climate crisis is not yet a force driving brand messaging at the Super Bowl. But a few brands seized the opportunity to drive adoption of sustainable behaviors at scale. ... View More

Article
Composting Consortium Aims to Advance Recovery of Compostable Packaging, Food Scraps

The new Consortium — which includes Closed Loop Partners, PepsiCo, the NextGen Consortium, the US Plastics Pact and other value chain players — aims to pilot industry-wide solutions and map tech and infrastructure investment to advance the circul... View More

Article
RE100 Leadership Awards’ winners announced: Businesses driving the clean power revolution

3M, The Estée Lauder Companies, Google and Novo Nordisk have been announced as winners of the RE100 Leadership Awards 2021, at a special ceremony at Climate Week NYC. ... View More

Article
Survey: COVID-19 Is Intensifying Sustainability Challenges, But Not Derailing Corporate Action

2021 Sustainability Leaders Survey examines attitudes of nearly 700 experts from over 70 countries, reflecting on the pandemic’s implications for sustainable social and environmental development agendas — and who is perceived to be leading the ch... View More

Article
More Corporate Giants Join Forces to Improve, Scale Business Investments in Climate Solutions

Amazon, Disney, Google and Netflix are among the founding companies behind the Business Alliance for Scaling Climate Solutions (BASCS), to increase the scale and impact of business investment in climate solutions. ... View More

Article
Jaguar Land Rover, Google Partner to Track Air Quality in Dublin

The latest installment of Google’s Project Air View outfits Jaguar’s new, electric I-PACE with Google Street View technology and mobile air sensors to monitor Dublin’s street-level air quality for the next year. ... View More

Article
Electronics Giants, Global Orgs Launch Circular Electronics Partnership

Cisco, Dell, Google and Microsoft are among the founding members of the alliance — which sees the biggest names in tech, consumer goods and waste management working together to enable a circular economy for electronics by 2030. ... View More

Article
2020’s Top 10 Trends in Purpose — and What They Could Mean for You in 2021

In the midst of all the unrest and uncertainty, where did we see innovation, progress and possibility in 2020? Porter Novelli analyzed a year’s worth of Purpose-driven news, activities, campaigns and announcements; and distilled our 10 need-to-know... View More

Article
Google Has Erased Its Entire ‘Carbon Legacy,’ Sets Sights on 100% Carbon-Free Power

Google was the first major company to become carbon neutral, in 2007. Now, the tech giant says it is the first company in the world to eliminate its entire carbon footprint. ... View More

Article
Cleaning Up Our Act: The Heightened Urgency for a Green Recovery

The pandemic has been a turning point in the way businesses move forward. It is clear that by focusing on finding their higher purpose, right down to the intricacies of their supply chains, businesses can help manifest the sustainable future that we ... View More

Article
Apple, Google Team Up on Contact-Tracing System for COVID-19

If only we had a reliable system for tracking the spread of the coronavirus, and future outbreaks … The two tech giants are collaborating on just that — and they insist it won’t compromise public privacy. ... View More

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Trending: Google, Prince Harry Aiming to Help People, Industry Decarbonize Travel

Google’s new ‘green’ Maps feature highlights users’ lowest-carbon transport options; while new Travalyst initiative aims to protect destinations by encouraging sustainable practices across the travel industry. ... View More

Article
Screw the Nice Gestures, Advertisers — We Need More Real Impact

Thomas Kolster provides a behind-the-scenes look from a Sustainable Development Goals jury member at last week's Cannes Lions. ... View More

Article
Was I Asleep During This Year’s Super Bowl?

Quick laughs, bad jokes, celebrities — but very few with a message. ... View More

Article
Lack of US Climate Policy Putting Companies at Risk; Investors Demand Action

As a record number of global investors calls on governments to accelerate action on climate change, a new CDP analysis shows that some of the largest U.S.-based corporations view climate change as an increasing risk to their bottom line and reputatio... View More

Upcoming Events

October 13-16, 2025
SB'25 San Diego
US Event
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Thursday, December 5, 2024
Circularity by Design: How to Influence Sustainable Consumer Behaviors
Webinar
Sponsored by Sustainable Brands
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December 11-12, 2024
SB Member Network: Shifting Customer Behavior and Demand December Member Meeting
Member Event
Sponsored by Amazon
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