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Consumers Give Microsoft, Disney, BMW, Google Highest Marks for CSR Performance
Consumers Give Microsoft, Disney, BMW, Google Highest Marks for CSR Performance

7 years ago - For the second year in a row, consumers named Sustainable Brands® corporate member Microsoft the company with the best CSR reputation, according to a new study by corporate reputation management consultancy Reputation Institute. This year, the IT company was joined at the top in a four-way tie with fellow SB member The Walt Disney Company, Google and SB ’13 sponsor BMW.

Google Reduces Carbon Footprint By 9%
Google Reduces Carbon Footprint By 9%

7 years ago - Google has announced it emitted 1.5 million metric tons of carbon dioxide in 2012, a 9 percent decrease from the year before, according to the company’s latest carbon footprint data.The search giant says it used new reporting guidance from the Carbon Disclosure Project to buy carbon offsets to reduce its 2012 footprint to zero. Google also claims it has been carbon neutral for six years running.

Levi’s, BBVA, eBay Top Index of Brands Communicating Sustainability Via Social Media
Levi’s, BBVA, eBay Top Index of Brands Communicating Sustainability Via Social Media

7 years ago - Levi Strauss, BBVA, eBay, Danone and General Electric made the top five of the SMI-Wizness Social Media Sustainability Index 2012, an annual review examining how major firms use social media to communicate sustainability and corporate social responsibility.

Let’s Value People as an Asset, and Bring Financial Statements into the 21st Century
Let’s Value People as an Asset, and  Bring Financial Statements into the 21st Century

8 years ago - What is your organization’s most important asset? CEOs often respond that the organization’s people are its greatest asset. But if this is true, where are people accounted for in the financial statements? Today, people are generally classified as expenses on the income statement and liabilities on the balance sheet – not as an investable asset. Thus, when CEOs seek to increase profit, they cut costs – like people – rather than investing in assets – like people – that can appreciate. What Is Your Organization’s Most Important Asset?

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A New Toolbox For Today’s Brand Leaders
A New Toolbox For Today’s Brand Leaders

8 years ago - It used to be that good brand management simply meant finding the right positioning, leveraging well-understood media channels and delivering solid quarterly returns. Not anymore.

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