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Bamboozled: Four Key Takeaways from the FTC's Recent Crackdown
Bamboozled: Four Key Takeaways from the FTC's Recent Crackdown

11 years ago - January 3 was a big news day: The Federal Trade Commission’s announcement on Google’s competitive practices completely drowned out news of its $1.26M false-labeling settlements with Amazon, Macy’s, Max Studio and Sears/Kmart. That’s unfortunate because there are four important takeaways from these cases:1: Take FTC warnings seriously

AT&T Home Management Platform Includes Energy Options
AT&T Home Management Platform Includes Energy Options

11 years ago - AT&T announced a March launch date for its long-awaited Digital Life platform, which will allow homeowners to take greater control of their energy consumption, among other features that are likely to become commonplace in homes of the future.

Google, Fujitsu Join Campaign To Cut Office Paper Use
Google, Fujitsu Join Campaign To Cut Office Paper Use

11 years ago - A group of companies calling itself The Paperless Coalition is promoting a collection of online tools that can reduce the need for paper documents in the workplace.

Let’s Value People as an Asset, and Bring Financial Statements into the 21st Century
Let’s Value People as an Asset, and  Bring Financial Statements into the 21st Century

11 years ago - What is your organization’s most important asset? CEOs often respond that the organization’s people are its greatest asset. But if this is true, where are people accounted for in the financial statements? Today, people are generally classified as expenses on the income statement and liabilities on the balance sheet – not as an investable asset. Thus, when CEOs seek to increase profit, they cut costs – like people – rather than investing in assets – like people – that can appreciate. What Is Your Organization’s Most Important Asset?

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OnStar, Google Test System to Optimize Grid-Supplied Renewable Electricity for Chevy Volts
OnStar, Google Test System to Optimize Grid-Supplied Renewable Electricity for Chevy Volts

12 years ago - A new technology for OnStar systems may one day allow Chevrolet Volt owners to charge their electric cars with more renewable energy.OnStar and Google are working together to demonstrate the technology on the 17 Chevrolet Volts in Google’s electric vehicle based at the company’s headquarters in Mountain View, Calif.

A New Toolbox For Today’s Brand Leaders
A New Toolbox For Today’s Brand Leaders

12 years ago - It used to be that good brand management simply meant finding the right positioning, leveraging well-understood media channels and delivering solid quarterly returns. Not anymore.

Google’s ‘Green Czar’ Moves to Facebook
Google’s ‘Green Czar’ Moves to Facebook

12 years ago - Bill Weihl, who recently resigned as Google’s “Green Energy Czar,” will take on a similar position with Facebook at the end of January.