Stakeholder Trends and Insights

SC Johnson Celebrates St. Paddy's Day with Launch of '30 Green Days' Challenge

To coincide with St. Patrick’s Day, America’s favorite “green” holiday, SC Johnson (SCJ) today kicked off its 30 Green Days Challenge, designed to inspire families across the US to take simple steps each day with the goal of developing habits for more sustainable living.

By Jennifer Elks | Published 10 years ago | About a 2 minute read

The 30 Green Days Challenge starts with updates from four writers/bloggers/mothers leading their families toward making one simple change aimed at living more consciously, every day for 30 days. The four contributors — Sheena Tatum of Sophistishe.com; Liz Jarvis of The Mum Blog; Kate Goodman, author of Good Life Eats, Etc; and Jill Amery of the Savvy Mom Blogger Collective and publisher of UrbanMommies.com — will be sharing their progress and tips on SCJ’s Green Choices blog and their respective blogs, and on social media with the hashtag #30GreenDays.

“What’s exciting about 30 Green Days is that it’s centered on real families and real experiences,” said SC Johnson’s Chief Sustainability Officer, Kelly Semrau. “Whether it’s trial, tribulation or triumph, there’s learning about sustainable behavior that can inform and inspire others.”

To encourage families across the country to try their own 30 Green Days Challenge, SCJ has developed an action calendar as well as tip sheets for trying, or increasing, responsible daily actions such as recycling and saving energy.

Engaging people in sustainability remains one of the cause’s biggest challenges — ensuring their behavior reflects their engagement is another. Example: While 7 out of 10 Americans say they always or almost always recycle, apparently merely 1 in 5 consistently recycles bathroom items, according to a report commissioned last year by Johnson & Johnson. So in October, J&J launched Care to Recycle™, a recycling campaign that begins with a gentle reminder to recycle more items from the bathroom. Since then, J&J has teamed up with zoos, city government and businesses across the Ohio Valley, and online platform myActions, to inspire one million “green” shared actions in the area by Earth Day in April. For every action taken, a donation is made to the cause of the user's choice.