Timberland announced Wednesday it has reduced its greenhouse gas emissions (GHGs) by 50 percent since 2006 (achieving almost half of that [23 percent] in 2013) — meeting its 2015 emissions-reduction goal two years ahead of schedule — and it now derives 26 percent of its energy from renewable sources, exceeding its 2013 target of 23 percent.
Timberland attributes these accelerated results in 2013 to a higher use of renewable energy sources in its European headquarters and distribution centers, such as its 100 percent wind-powered, BREEAM-certified (the European equivalent of LEED) distribution center in Eschede, Holland.
"Timberland's emission reductions and steadfast commitment to the use of renewable energy are truly impressive," said Anne Kelly, director of BICEP (Business for Innovative Climate & Energy Policy) at Ceres. "The company has long been a pioneer both in CSR and in standing up for meaningful federal policy action. Today's achievements underscore Timberland's well-earned reputation for sustainability leadership."
The outdoor apparel company is also highlighting its success in terms of employee engagement. In terms of community service, this May, Timberland reached an important volunteerism milestone — the one-millionth service hour served by employees around the world. Year-over-year, the brand served roughly 32 percent more hours in Q1 2014 vs. Q1 2013, driven by service initiatives from the Dominican Republic to Europe to Asia.
"We're excited to have hit these important climate targets so far ahead of schedule, but that doesn't mean the work is done," said Patrik Frisk, coalition president, Outdoor Americas for VF Corporation and president of Timberland. "As part of Timberland's ongoing mission to create sustainable impacts across our business, our environment and the communities we call home, we're always focused on continuous improvement. Now we turn our eyes toward setting new goals for 2020, to take our sustainability efforts to the next level."
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Founder & Principal Consultant, Hower Impact
Mike Hower is the founder of Hower Impact — a boutique consultancy delivering best-in-class strategic communication advisory and support for corporate sustainability, ESG and climate tech.
Published Jul 10, 2014 1am EDT / 10pm PDT / 6am BST / 7am CEST