Unlock New Opportunities for Thought Leadership with SB Webinars
Video

Beyond Aspiration:
Authentic Engagement for Meeting Humanity’s Greatest Challenges

Access SB's Premium Content

Create a free account or log in to view select reports, webinars, and event videos. Some content is only available with a paid product.

Authentic engagement. These are words we often use. We assume authentic engagement has something to do with purpose, aspiration and values. But what if it’s actually about much more than that? What if we need less cheerleading and “solutions,” and more conversations and listening? Psychologist and engagement strategist Dr. Renee Lertzman will walk us through what it means to be an authentic and brave brand, and what engagement really involves - such as the hard work of listening, compassion and empathy. At the intersection of psychology, neuroscience, and behavioral sciences are key insights uniquely designed to guide our work for meaningful and effective impact. Through case studies and insights from leading psychological practitioners, Dr. Lertzman presents an emerging methodology to engagement. Prepare for an inspiring, provocative and deeply stimulating discussion about the psychology of sustainable brands, and the new, critical capacities our work now requires us of.

Upcoming Events

October 13-16, 2025
SB'25 San Diego
US Event
More Information

Thursday, December 5, 2024
Circularity by Design: How to Influence Sustainable Consumer Behaviors
Webinar
Sponsored by Sustainable Brands
More Information

Monday, December 9, 2024
OK - Now What?: Navigating the Shifting Landscape for Corporate Sustainability After the 2024 US Presidential Election
Webinar
More Information