The December 2024 Sustainable Brands Member Meeting continued its tradition of exploring and advancing best practices, strategies, and case studies that foster sustainable customer behaviors and influence purchasing decisions. Over the years, this gathering has become a cornerstone for collaborative exploration, addressing the critical question: How can corporate-led sustainability initiatives inspire and enable positive cultural shifts? This year, attendees continued this shared journey by delving into actionable insights and innovative approaches to empower consumers and businesses alike to adopt more sustainable lifestyles and preferences.