Unlock New Opportunities for Thought Leadership with SB Webinars
Video

Happiness as a Practical Driver of Brand Strategy

Exclusive Community Content

Login or join for free to access SB's event videos, reports, webinars, and more!

One of Silicon Valley’s hottest startups is sparking consumer interest in its plant-based Impossible Burger not by leaning on dry positive-impact statistics, but by promoting the taste, coolness and even “delight-factor” of the product. As the first head of communications for Tesla Motors, Rachel Konrad brings indispensable expertise in creating the brand “halo effect” and she’ll share how every business can benefit from that type of strategy.

Upcoming Events

October 13-16, 2025
SB'25 San Diego
US Event
More Information

Thursday, December 5, 2024
Circularity by Design: How to Influence Sustainable Consumer Behaviors
Webinar
Sponsored by Sustainable Brands
More Information

Monday, December 9, 2024
OK - Now What?: Navigating the Shifting Landscape for Corporate Sustainability After the 2024 US Presidential Election
Webinar
Sponsored by Sustainable Brands
More Information