SB'17 Detroit
Sunday, January 1, 2017
Content
Sustainable Brands Announces 2017 SB Innovation Open Winner
Detroit Ento wins startup competition at SB’17 Detroit ... View More
How to Calculate a Brand’s Contribution to Society along the Entire Value Chain
If brands are to commit to redefining, redesigning and delivering the Good Life, they need to be equipped with a variety of important tools for the journey, not least of which would be an effective tool to illustrate the extra value generated by purp... View More
Leading with Empathy: Why It’s More Important than Ever to Build Bridges Between People
KIND’s healthy snack bars are ubiquitous, but most people aren’t as familiar with the not-only-for-profit company’s social mission, which is rooted in founder & CEO Daniel Lubetzky’s heritage and desire to build bridges between people. In thi... View More
Can We Move to a Closed Loop Supply Chain?
Sarah Chandler is leading the effort to achieve Apple’s recently-unveiled goal of a closed loop supply chain, where products are built using only renewable resources or recycled material. Learn more about the company’s bold ambition, and the prog... View More
Access and Equality as Drivers of Fundamentally New Business Models
Healthy food is a human right, but $9 green juices and $12 salads make healthy food a luxury many people can’t afford. In this talk, attendees will find out how Sam Polk went from a hedge fund manager on Wall Street to successful entrepreneur build... View More
Democratizing Sustainability Data: How Universal Access to Information Can Speed Up Positive Transformation
Google likes to tackle big problems, and in its mission to organize the world’s information, the company is shifting industries by employing sustainability at scale. With a circular economy strategy that transforms data center design and constructi... View More
Democratizing Sustainability Data: Ushering in a New Era of Unprecedented Transparency
Founded by a team of ex-NASA scientists, Planet Labs is on a mission to image the entire Earth every day, and make global change visible, accessible, and actionable. This value proposition is quickly turning into reality and promises to revolutionize... View More
Redefining Jobs through Next-Level Social Hiring and Education Commitments
This talk will provide an overview of a range of social commitments Starbucks has launched and accelerated recently, focusing on the win-win approach of bold new hiring initiatives and employee benefit programs. Learn why and how the company decided ... View More
How to Rise to the Top by Embracing Inclusion
In this talk, the Founder and CEO of Chobani will share how his history as an immigrant in America has shaped the way he runs his business, and how a focus on building a culture, having an impact in local communities, and valuing his workforce has le... View More
Shifting our Collective Narrative: The Private Sector as a Key Ally in the Fight Against Sex Trafficking
As the complexity of social and regulatory climates is increasing, so will the pressure on today’s brands to partake in the solutions and prevention of further gross human rights violations in our current global landscape. From consumers’ expecta... View More
What It Means to be Human and How Brands Can Design for the True Inclusion of All of Humanity
Victor will share his touching and powerful search for what it means to be human, and what that journey has taught him about the enormous opportunity for brands to address the needs of everyone. This presentation will feature the work that his organi... View More
SB’17 Detroit - Holistic Reinvention: Win-win Scenarios Emerging from Rethinking an Entire Value Chain
In October 2013 L’Oreal announced one of the most ambitious corporate sustainability strategies in the world – a set of commitments aimed at transforming the ways in which the company innovates, manufactures its products, communicates with consum... View More
Happiness as a Practical Driver of Brand Strategy
One of Silicon Valley’s hottest startups is sparking consumer interest in its plant-based Impossible Burger not by leaning on dry positive-impact statistics, but by promoting the taste, coolness and even “delight-factor” of the product. As the ... View More
SB’17 Detroit, Day 1: Redefining the Good Life with Courage, Reinvention and Pashon
We jump-started an incredibly action-packed week here at SB'17 Detroit with powerful plenaries from thought leaders, researchers and on-the-ground change-makers working to Redefine the Good Life in Detroit and beyond. ... View More
Wise Optimization of Good-Life Strategies: Considering the Unintended Consequences of Future Solutions Underway
The spread of artificial intelligence and automation is undeniable, and yet many critical questions around the growing impacts of such technologies remain unanswered. Among those critical questions and perhaps chief among them is the question of ethi... View More
