SB'17 Detroit

SB'17 Detroit
SB'17 Detroit
May 22-25, 2017
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Redefining the Good Life

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Article
Community Updates
Sustainable Brands Community and Flagship Conference Heading to Detroit in 2017
Sustainable Brands Community and Flagship Conference Heading to Detroit in 2017
Published on June 9, 2016
About a 3 minute read

SAN FRANCISCO, June 9, 2016 - The largest global peer community of brand leaders and sustainability practitioners focused on advancing brand value creation through sustainability-led innovation is heading to Detroit, Michigan in 2017.  Sustainable B... View More

Article
Community Updates
Sustainable Brands Unveils Programming for Activation Hub at SB’17 Detroit
Sustainable Brands Unveils Programming for Activation Hub at SB’17 Detroit
Published on May 17, 2017
About a 5 minute read

SAN FRANCISCO, May 17, 2017 – Sustainable Brands® recently unveiled the session schedule for the Activation Hub at SB’17 Detroit, running May 22-25th at the Cobo Center in downtown Detroit. The Activation Hub is the action-centered space within ... View More

Article
Community Updates
Sustainable Brands Hosts Influential Brand Leaders at SB’17 Detroit
Sustainable Brands Hosts Influential Brand Leaders at SB’17 Detroit
Published on May 22, 2017
About a 5 minute read

SAN FRANCISO, May 22, 2017 – Sustainable Brands® kicks off its largest community gathering today with Sustainable Brands’17 Detroit at the Cobo Center in downtown Detroit. Over 2,000 business executives along with their teams from 35+ countries ... View More

Video
In Search of More Good: How and Why “Getting the Frame Right” is Essential in Design for the Good Life
In Search of More Good: How and Why “Getting the Frame Right” is Essential in Design for the Good Life
Published on May 22, 2017
Runtime: 16:48

For over two decades, Sustainable design guru William McDonough has led the charge, together with his colleagues, teams and collaborators in calling for the need and opportunity for us collectively to redesign the way everything in the world is made.... View More

Video
Why and How Brands Need to Equip Themselves for Continuous Reinvention
Why and How Brands Need to Equip Themselves for Continuous Reinvention
Published on May 22, 2017
Runtime: 16:02

Business strategy and innovation expert Nadya Zhexembayeva will synthesize lessons from her comprehensive research and experience with reinvention and share compelling reasons for why brands should seriously consider reinventing themselves from scrat... View More

Video
Climate Optimism: Business as a Force for Change
Climate Optimism: Business as a Force for Change
Published on May 22, 2017
Runtime: 12:29

Interface has gone all in on a new mission: taking a lead role in changing the entire climate conversation away from doom and gloom, and toward hardworking courageous optimism instead. Though its Climate Take Back framework, the brand is setting out ... View More

Video
The Good Life through the Lens of Global Sustainability Influencers
The Good Life through the Lens of Global Sustainability Influencers
Published on May 22, 2017
Runtime: 11:54

This presentation will unveil new research data that helps explain how sustainable business leaders and influencers around the world currently imagine The Good Life and the roles they believe brands can play in delivering it. Representing a partnersh... View More

Article
Marketing & CommunicationsMarketing & Communications
2 Dope Boys & a Podcast: How to Avoid Brand 'Eff Ups' and Cultural Misalignments
2 Dope Boys & a Podcast: How to Avoid Brand 'Eff Ups' and Cultural Misalignments
Published on May 23, 2017
About a 3 minute read

“Culture moves faster than brands and companies,” 2 Dope Boys co-founders Michael Brooks and Phil McKenzie said in their Monday morning workshop at SB’17 Detroit. As the antenna and point of translation that operates between culture and busines... View More

Video
The Five Thieves of Happiness: How We Deprive Ourselves of Our Most Natural State and What Can Be Done About It
The Five Thieves of Happiness: How We Deprive Ourselves of Our Most Natural State and What Can Be Done About It
Published on May 23, 2017
Runtime: 17:38

Redefining the Good Life requires a shift of mindset not only for companies, but also for individuals. Many of our challenges in creating a sustainable world come from how we define happiness. Based on Dr. John Izzo’s bestselling book The Five Thie... View More

Video
Wise Optimization of Good-Life Strategies: Considering the Unintended Consequences of Future Solutions Underway
Wise Optimization of Good-Life Strategies: Considering the Unintended Consequences of Future Solutions Underway
Published on May 23, 2017
Runtime: 15:35

The spread of artificial intelligence and automation is undeniable, and yet many critical questions around the growing impacts of such technologies remain unanswered. Among those critical questions and perhaps chief among them is the question of ethi... View More

Article
Organizational Governance
SB’17 Detroit, Day 1: Redefining the Good Life with Courage, Reinvention and Pashon
SB’17 Detroit, Day 1: Redefining the Good Life with Courage, Reinvention and Pashon
Published on May 23, 2017
About a 7 minute read

We jump-started an incredibly action-packed week here at SB'17 Detroit with powerful plenaries from thought leaders, researchers and on-the-ground change-makers working to Redefine the Good Life in Detroit and beyond. ... View More

Video
Happiness as a Practical Driver of Brand Strategy
Happiness as a Practical Driver of Brand Strategy
Published on May 23, 2017
Runtime: 22:32

One of Silicon Valley’s hottest startups is sparking consumer interest in its plant-based Impossible Burger not by leaning on dry positive-impact statistics, but by promoting the taste, coolness and even “delight-factor” of the product. As the ... View More

Video
SB’17 Detroit - Holistic Reinvention: Win-win Scenarios Emerging from Rethinking an Entire Value Chain
SB’17 Detroit - Holistic Reinvention: Win-win Scenarios Emerging from Rethinking an Entire Value Chain
Published on May 23, 2017
Runtime: 15:05

In October 2013 L’Oreal announced one of the most ambitious corporate sustainability strategies in the world – a set of commitments aimed at transforming the ways in which the company innovates, manufactures its products, communicates with consum... View More

Video
What It Means to be Human and How Brands Can Design for the True Inclusion of All of Humanity
What It Means to be Human and How Brands Can Design for the True Inclusion of All of Humanity
Published on May 24, 2017
Runtime: 17:10

Victor will share his touching and powerful search for what it means to be human, and what that journey has taught him about the enormous opportunity for brands to address the needs of everyone. This presentation will feature the work that his organi... View More

Video
Shifting our Collective Narrative: The Private Sector as a Key Ally in the Fight Against Sex Trafficking
Shifting our Collective Narrative: The Private Sector as a Key Ally in the Fight Against Sex Trafficking
Published on May 24, 2017
Runtime: 16:48

As the complexity of social and regulatory climates is increasing, so will the pressure on today’s brands to partake in the solutions and prevention of further gross human rights violations in our current global landscape. From consumers’ expecta... View More