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Incentivizing innovation:
How Amazon is helping customers switch to sustainable

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Published Oct 16, 2024 2pm EDT / 11am PDT / 7pm BST / 8pm CEST | Runtime: 14:16

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Zac Ludington
Amazon
SB'24 San Diego
Organizational Transformation & Governance
Supply Chain Management & Monitoring
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Incentivizing innovation: How Amazon is helping customers switch to sustainable
Published on October 16, 2024

Inspired by The Climate Pledge, Amazon launched its flagship sustainable shopping program, Climate Pledge Friendly, in 2021. Four years later, the program is one of the largest on Amazon, helping millions of customers to discover and switch to more-s... View More