At the heart of every premium spirit lies an indispensable ingredient: water. For Suntory Global Spirits, the mantra “No water, no whiskey” is more than a slogan – it is a foundational commitment to global water stewardship rooted in the environmental ethos of their Japanese heritage. Under the banner of their Proof Positive sustainability initiative, Suntory is redefining the relationship between industry and nature by establishing global water sanctuaries and innovating distillery placement to prioritize watershed health. This vision is epitomized by Star Hill Farm, the distillery and home place of Maker's Mark in Loretto, Kentucky, intentionally built "off the bourbon trail" to safeguard a pristine, protected water source and ensure unparalleled product quality. In this keynote, Suntory's Chief Environmental Sustainability Officer and Head of Enterprise Risk Management, Kim Marotta, will explain how its brands work in harmony with nature, exploring how a profound obligation to protect, preserve, and regenerate the natural world is driving the next generation of spirits innovation.