Many responsible brands are by now committed to benefiting both our planet and its people, but becoming a truly sustainable brand takes courageous leadership and a commitment to continuous improvement over time. At Sustainable Brands® we’ve worked with some of the world’s most respected brands and thought leaders to create a framework by which all brands can now navigate their journeys and measure their progress, regardless of their industry type or stage of the sustainability journey. We have summed up this work in a new tool – The SB Brand Transformation Roadmap – and unveiled it for the first time at SB’18 Vancouver.