A cohort of Sustainable Brands Members, including P&G, Target, Eastman, The Estee Lauder Companies, and IFF have come together through the SB Scaling Future-Fit Materials Working Group to tackle one of the most complex challenges in sustainable product / brand transformation: how to transition away from harmful chemicals and legacy inputs toward materials that are safer for people and planet without sacrificing performance, and while building the business case and a path to delivering enhanced business value.
This interactive session will introduce the working group's mandate and share out core insights surfaced during the development of its first deliverable, the Scaling Future-Fit Materials Playbook. The playbook includes a walkthrough of business value drivers, insights surfaced via the SB Business Transformation Roadmap (BTR), decision frameworks, case examples, and priority actions companies can take now to advance materials innovation. Designed as a practical guide for sustainability, product, innovation, procurement, and R&D leaders, the playbook translates ambition into actionable operational next steps.
Ample time will be dedicated to discussion, inviting participants to reflect on how the findings apply within their own organizations, where roadblocks remain, and what collaborative action may require next.