As brands gain prominence as sources of public trust, what role do they play in pulling people together? This conversation will center on rural America and spotlight Land O’Lakes’ CMO Heather Malenshek’s approach to questions like: How should brands define “rural?” What are the myths that keep us apart? And how can brands take action in bridging the rural-urban divide to help solve these societal issues? This is crucial work as the rural backbone of this country is a frontline defender of a sustainable, secure food supply. Because brands shape cultural conversations and alter our national discourse, these forces must be harnessed.