SB'24 Brand-Led Culture Change

May 8-10, 2024

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Join the Sustainable Brands community of thought leaders and brand innovators at SB 2024 Brand-Led Culture Change in Minneapolis, MN to explore the forefront of driving positive behavior and culture change through the power of brand influence. Discover how the world’s leading brands are influencing behavior at scale, empowering consumers to become champions for a regenerative future. At Brand-Led Culture Change, you will connect, learn, collaborate and co-create solutions to facilitate culture change, explore new business opportunities and participate in reshaping the future of society and our environment.

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Content

Video

Uncovering Competitive Advantages through Impact and Defying Online Algorithms with Authentic Storytelling Log In Required

Published on May 10, 2024

Runtime: 1:39:31

The first half of this session will take a deep dive into the inspiring story of a beloved impact-driven challenger brand, tracking lessons from its journey from a niche cult following to mainstream attention. The second half will go into finding so... View More

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Driving Behavioral Shifts and Transformations That Can Last Log In Required

Published on May 10, 2024

Runtime: 1:40:08

From brilliant choice editing making sustainable behaviors effortless, to bold rethinking of product and packaging positioning, to nudging customer relationships that reinforce deep-nested trust and loyalty – this session packs a very potent ‘pun... View More

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Tackling the Social Isolation Crisis through ‘Togetherland’ and the ‘Seen Transition’ Log In Required

Published on May 10, 2024

Runtime: 1:39:41

This workshop is a continuation of John Havens’ main-stage talk from earlier in the day. Recognizing that social connection is what's needed to help address the world's loneliness and isolation epidemic, this session is designed to ‘train the tra... View More

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Getting Real about the Social Isolation Crisis and Finding "Planet Positive" Solutions in ‘Togetherland’ Log In Required

Published on May 10, 2024

Runtime: 17:25

Researchers are finding that the climate and biodiversity crises are not only unfolding alongside crises in mental health and social isolation, but that in some striking ways these issues are also intertwined. The collective stress, fears, and isolat... View More

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Getting Real about the Social Isolation Crisis and Findingfor Improving Corporate Performance Log In Required

Published on May 10, 2024

Runtime: 15:29

What if we quantified the submerged value of values, finding that the risk-reduction benefits of better environmental performance and the decision-making benefits of diverse management groups were worth far more than had previously been believed? Wha... View More

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Why Culture is the Most Powerful Vehicle for Influencing Behavior, and How to Harness it Log In Required

Published on May 10, 2024

Runtime: 18:07

Dr. Marcus Collins will share insights on the building blocks of culture from his new book, "For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be", and analyze how influence, legitimation and other cultural forces can help... View More

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Welcome to Day 3 of Brand-Led Culture Change ‘24! Log In Required

Published on May 10, 2024

Runtime: 16:12

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Video

How Do We Reduce Plastic Leakage into Oceans by 80% by 2040? Let’s Play a Game to Find Out! Log In Required

Published on May 10, 2024

Runtime: 34:48

In an interactive game, attendees will step into the shoes of decision-makers asked to find paths to reducing plastic leakage into oceans by 80% by 2040. Expect to navigate policy options, consider the pros and cons of a variety of initiatives and sc... View More

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Practical New Guides for Business Engagement on Social Justice and Climate Justice Log In Required

Published on May 10, 2024

Runtime: 58:54

Set against a backdrop of a consequential U.S. presidential election, the role of business in shaping the future is crucial. Companies, however, often wrestle with how to engage on social justice and climate justice issues–and even how to define wh... View More

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Supporting the Next Waves of Diverse Entrepreneurs, Executives and Leaders Log In Required

Published on May 10, 2024

Runtime: 1:00:44

This panel will focus on best practices around intentionally setting up and elevating new generations of diverse entrepreneurs, executives and leaders. Speakers will discuss how to make progress on this topic both through intentional employee empower... View More

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Made with Black Culture: The What, Why and How of a Unique New Certification Log In Required

Published on May 9, 2024

Runtime: 15:44

Image. Likeness. Labor. Endorsement. MADE [with Black Culture] aims to protect Black Culture from commercial exploitation, appropriation and theft and preserve its heritage by certifying the commercial use of Black creativity. Through a blockchain ve... View More

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Why It’s Time to Update Your Recruitment Strategies, and How to Go About It Log In Required

Published on May 9, 2024

Runtime: 16:45

Khalilah Olokunola, a leading expert in DEI-centric hiring and staff retention, proposes that traditional recruitment strategies are outdated. In her new book, "Do Recruit: How to Find and Keep Great People", she shares a new approach she has put tog... View More

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Breaking Paradigms: Leveraging Global Scale to Drive Lasting Change Log In Required

Published on May 9, 2024

Runtime: 20:32

Health is no longer a set of symptoms to be treated in isolation — our health is inextricably linked to the world around us. In the water we drink, the air we breathe, the warmth of our sun and the social injustices that shake us to our core. In re... View More

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Shifting Our Mindset to Propel our Work Forward + Closing Remarks Log In Required

Published on May 9, 2024

Runtime: 11:12

Mindset is one of the deepest levers of systems change, and a shift in mindset is critical if we are to build capacity and accelerate our progress. To unlock its power, organizations and individuals must understand the role of mindset within their va... View More

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The Future of Cotton: Pursuing Social and Environmental Resiliency Log In Required

Published on May 9, 2024

Runtime: 28:08

Creating a resilient future for the cotton industry requires reimagining the supply chain through regenerative and socially just approaches to growing, processing, and manufacturing cotton. Discover new practices that are transforming the way we prot... View More