SB'24 Brand-Led Culture Change

May 8-10, 2024

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Join the Sustainable Brands community of thought leaders and brand innovators at SB 2024 Brand-Led Culture Change in Minneapolis, MN to explore the forefront of driving positive behavior and culture change through the power of brand influence. Discover how the world’s leading brands are influencing behavior at scale, empowering consumers to become champions for a regenerative future. At Brand-Led Culture Change, you will connect, learn, collaborate and co-create solutions to facilitate culture change, explore new business opportunities and participate in reshaping the future of society and our environment.

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Video

How To Quantify Regenerative Sourcing To Drive Commercial Value Log In Required

Published on May 9, 2024

Runtime: 18:20

Companies are doing incredible work when it comes to regenerative sourcing, supplier engagement and due diligence. Yet, oftentimes, it can be challenging to reflect such work in ways that are commercially influential in both B2B customer and B2C cons... View More

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Seeding a Circular Economy: How Soy Can Sit at the Center to Deliver Value for Brands and their Consumers Log In Required

Published on May 9, 2024

Runtime: 18:47

Farmers drive advances in sustainability every single day as they seek to protect and preserve both precious farmland and the overall environment when producing the food, feed, fuel and other products that we all depend on. Today, the positive impact... View More

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Navigating the Complexity of Corporate Political Responsibility in 2024 Log In Required

Published on May 9, 2024

Runtime: 1:46:49

As the political environment in the U.S. continues to be highly volatile, uncertain and challenging, brands are faced with urgent questions about whether and how to engage. This interactive workshop will present what Sustainable Brands perceives as t... View More

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A New Era for Brand Integrity and Its Implications for Navigating the Greenhush-Greenwash Spectrum Log In Required

Published on May 9, 2024

Runtime: 1:59:24

This rich session will analyze why we have entered into a new era for brand integrity, what the recently-expanded notions of brand integrity mean for brands, and how to use that knowledge to be smarter about picking positions that avoid the dangerous... View More

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Aligning Value Management and Regenerative Practices - A Critical and Often Missing Capability Log In Required

Published on May 9, 2024

Runtime: 31:03

This session will teach attendees how to rethink value in the context of regenerative innovation by linking value to the dividends and resilience that come to an organisation from enhancing system health. Regenovate are strategists and designers w... View More

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Translating Regenerative Agriculture into Consumer Marketing Log In Required

Published on May 9, 2024

Runtime: 39:04

Take a journey from the farm to the consumer's plate. Join Andrea Chu, Director of Impact at Vital Farms, and Doug Peterson, Chief Scientist at Regenified and moderator Kristine Root as they explore an internal and external journey of regeneration, c... View More

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How to Talk About RegenAg to Drive Impact Log In Required

Published on May 9, 2024

Runtime: 42:10

From sequestering carbon to improving water quality, regenerative agriculture practices provide many benefits. How can we translate those benefits in a way that is meaningful to audiences outside of the sustainability field–from the farmers on the ... View More

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Welcome to the SB’24 Brand-Led Culture Change RegenAg Summit! Log In Required

Published on May 9, 2024

Runtime: 07:44

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Sustainable Mindset Unlocked: Bridging the Gap Between Words and Deeds Log In Required

Published on May 9, 2024

Runtime: 13:06

People turn ideas into reality and strategy into motion. They are the organization’s most important source of competitive advantage, and yet, paradoxically, they are often also the organization’s most misunderstood and least-leveraged asset. M... View More

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The Power of Impactful Partnerships in Driving a Shift toward More Sustainable Behaviors Log In Required

Published on May 9, 2024

Runtime: 13:27

This joint presentation will discuss how The Guardian and Procter & Gamble partnered to create a highly successful video campaign that garnered over one million views and resulted in a substantial increase in brand consideration and awareness for Pro... View More

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The Role of Brands in Bridging the Rural-Urban Divide Log In Required

Published on May 9, 2024

Runtime: 21:17

As brands gain prominence as sources of public trust, what role do they play in pulling people together? This conversation will center on rural America and spotlight Land O’Lakes’ CMO Heather Malenshek’s approach to questions like: How should b... View More

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Welcome to Day 2 of Brand-Led Culture Change ‘24! Log In Required

Published on May 9, 2024

Runtime: 14:46

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Designing for Circularity-Friendly Behaviors Log In Required

Published on May 9, 2024

Runtime: 44:20

From reusable containers, to recommerce, to upcycled products, learn how leading brands are innovating and scaling circular models to attract new fans and earn customer loyalty, all while eliminating waste. Attendees can expect a thoughtful outline o... View More

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Supercharging Solutions at the Nexus of Education, Business, and Community Log In Required

Published on May 9, 2024

Runtime: 58:21

Few forces (if any!) are more fundamental to beneficial behavior change and culture change than education. The earlier and better someone is equipped with a strong foundation of facts and sound decision-making frameworks to ‘step on,’ the more li... View More

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Scary Good Avatars: Customer Profiling Reimagined Log In Required

Published on May 9, 2024

Runtime: 51:13

This interactive workshop uses a fascinating combination of foundational market research, curiosity and creativity. Attendees will be led through research insights and reframing exercises to create more holistic avatar profiles. The focus will be on ... View More