SB'24 Brand-Led Culture Change

May 8-10, 2024

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Join the Sustainable Brands community of thought leaders and brand innovators at SB 2024 Brand-Led Culture Change in Minneapolis, MN to explore the forefront of driving positive behavior and culture change through the power of brand influence. Discover how the world’s leading brands are influencing behavior at scale, empowering consumers to become champions for a regenerative future. At Brand-Led Culture Change, you will connect, learn, collaborate and co-create solutions to facilitate culture change, explore new business opportunities and participate in reshaping the future of society and our environment.

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Content

Video

Wrapping Up Day 1 Log In Required

Published on May 8, 2024

Runtime: 03:19

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Welcome to Minnesota Log In Required

Published on May 8, 2024

Runtime: 08:15

Minnesota is home to some of America's most iconic and innovative brands, as well as leaders who share a goal of harnessing the power of purpose for the benefit of business, stakeholders, and society.... View More

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The Potential of Unexpected, Thought-Provoking and Conversation-Generating Art Log In Required

Published on May 8, 2024

Runtime: 15:47

Benjamin Von Wong’s work lies at the intersection of fantasy and photography and combines everyday objects with shocking statistics. It has attracted the attention of corporations like Starbucks, Dell, and Nike, and has generated over 100 million v... View More

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Navigating the Risk-Reward Profile of Communicating Too Little or Too Much on Sensitive Issues Log In Required

Published on May 8, 2024

Runtime: 16:12

This discussion will explore the tension between driving positive (but often messy) change vocally and the temptation to play it safe by avoiding polarizing or controversial issues–but potentially missing out on the benefits of showing compelling i... View More

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Why You Should Have a Head of Brand Purpose and How to Set Them Up for Success Log In Required

Published on May 8, 2024

Runtime: 22:32

By now, many companies have a clearly defined, embedded and activated social and/or environmental purpose–and those that don’t are running the ever greater risk of becoming irrelevant in the eyes of key stakeholders. But even among those with a m... View More

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The Power of Cultural Intelligence: Leveraging Contextual Insights for Inclusive Innovation Log In Required

Published on May 8, 2024

Runtime: 18:44

Trends take root on the margins, within niche conversations in cultural communities that seek innovative solutions to the status quo. Some of these early signals evolve into influential consumer values that become driving forces in the marketplace. B... View More

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Welcome to Brand-Led Culture Change ‘24! Log In Required

Published on May 8, 2024

Runtime: 06:12

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Partnerships that Simultaneously Create Positive Impact and Important Behavior Change Log In Required

Published on May 8, 2024

Runtime: 1:53:28

This session will examine case studies of collaboration delivering tangible positive impact while also driving virtuous cycles of behavioral shifts–among customers, innovation partners, suppliers, vendors, and local communities–as a notable secon... View More

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Research Insights Series: Consumer Preferences and Behaviors Log In Required

Published on May 8, 2024

Runtime: 1:54:15

In this data-rich session, top-notch researchers will share new insights into customer preferences, behaviors and reactions to sustainability-centric value propositions. Gain a wealth of valuable intelligence, accompanied by a great opportunity for f... View More

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Driving Internal Organizational Alignment and Better Cross-Functional Collaboration Log In Required

Published on May 8, 2024

Runtime: 1:09:34

It's difficult to drive important change in the world if you haven’t done the necessary inner work first. This bit of wisdom applies to individuals as well as organizations. This session will explore aspects of evolving internal company governance,... View More

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Leveraging AI in the Service of Sustainability Log In Required

Published on May 8, 2024

Runtime: 58:06

This session will showcase a diverse range of major brands and sustainability-focused SMEs successfully using AI and landing sustainability marketing campaigns that are driving both sustainability and business performance. Not only will the session p... View More

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Poking the Bear 2.0: Expressions of Brand Purpose in an Age of Polarization Log In Required

Published on May 8, 2024

Runtime: 57:35

“We can’t afford any unforced errors this [election] year, so we’re playing it safe.” “It’s a hostage situation - with a small but intense minority holding America’s brands hostage.” These types of statements will sound familiar t... View More

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The ‘Secret’ Power of Customization and Personalization of Messaging Log In Required

Published on May 8, 2024

Runtime: 1:00:45

The range of possibilities around customization and personalization of messaging–in many kinds of consumer-facing communications, including on packaging–has increased substantially in recent years. Find out what that means for the future of produ... View More

Article

Press Release

Announcing the All-Star Lineup of Authors Speaking at SB Brand-Led Culture Change Conference

Published on March 21, 2024

About a 3 minute read

Hear from pioneering authors shaping the future of marketing, sustainability, and leadership, offering actionable insights for driving impactful change. ... View More

Article

Press Release

Sustainable Brands Reveals Final Program Details for SB Brand-Led Culture Change

Published on March 19, 2024

About a 4 minute read

MARS, Reddit, Land O’ Lakes, Procter & Gamble, Target, The Guardian are among the companies confirmed to showcase how brands are redesigning products and services that influence culture and behavior toward more sustainable consumption and lifes... View More