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Why Culture is the Most Powerful Vehicle for Influencing Behavior, and How to Harness it

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Dr. Marcus Collins will share insights on the building blocks of culture from his new book, "For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be", and analyze how influence, legitimation and other cultural forces can help overcome the say-do gap. Dr. Collins is an experienced thought leader whose numerous accomplishments include running digital strategy for Beyoncé, getting inducted into American Advertising Federation’s Advertising Hall of Achievement, receiving the Thinkers50 Radar Distinguished Achievement Award, as well as being a Cannes Lion Creative Strategy Juror, an Ad Age's 40 Under 40 recipient, and a Crain’s Business 40 Under 40 recipient.

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