The Power of Cultural Intelligence:
Leveraging Contextual Insights for Inclusive Innovation

Trends take root on the margins, within niche conversations in cultural communities that seek innovative solutions to the status quo. Some of these early signals evolve into influential consumer values that become driving forces in the marketplace. But how can brands differentiate meaningful signals of evolving consumer needs and expectations from all the surrounding noise? To drive inclusive innovation, brands seeking to make a real impact on people and the planet need to leverage cultural intelligence to decode what's bubbling to the surface. This session will explore how leaders can tap into the power of community conversation and harness contextual insights to stay ahead of the curve.