This discussion will explore the tension between driving positive (but often messy) change vocally and the temptation to play it safe by avoiding polarizing or controversial issues–but potentially missing out on the benefits of showing compelling incremental progress. Assessing the costs and benefits of a range of possible stances within the greenhush-greenwash spectrum is a common struggle for brands of all industries these days, and the Sustainable Brands community is determined to keep sharing helpful lessons and case studies.