By now, many companies have a clearly defined, embedded and activated social and/or environmental purpose–and those that don’t are running the ever greater risk of becoming irrelevant in the eyes of key stakeholders. But even among those with a meaningful and resonant purpose, many are still struggling to execute well. The ‘make or break’ moments often lie in how effectively sustainability and marketing teams work together. This conversation will outline how a Head of Brand Purpose (or equivalent) can be set up as a strong bridge between sustainability and marketing teams, how it’s already driven notable progress for some leading practitioners, and how any company can apply respective lessons learned to date.