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Turning Nature Into a Competitive Advantage Blazing a Trail for Truly Sustainable and Nature Positive Beef

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As pressure mounts on food systems to deliver both sustainability and growth, a new frontier is emerging: nature as a source of innovation and competitive advantage.

In this session, Kate Beddoe, Chief Sustainability & Risk Officer at Silver Fern Farms, shares how the company is pioneering a nature-positive approach to food production, transforming farm-level stewardship into measurable, verifiable, and commercially valuable outcomes.

Through a bold shift from low-cost “sustenance” to high-value “nourishment,” Kate will explore how nature-based systems, data, and innovation are opening access to premium markets, strengthening resilience, and redefining what it means to compete in the future of food.

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