Chipotle

We care deeply about where our ingredients come from. While industrial farming practices have evolved to maximize profits and production, we make an extra effort to partner with farmers, ranchers, and other suppliers whose practices emphasize quality and responsibility.

Chipotle is tagged in 58 assets. Page 3 of 3.

Article

New Metrics

#SB14sd: Can Social Impact Help You Grow Your Brand? Use the Social Value Index™ to Know Before You Invest.

Published on June 4, 2014

About a 2 minute read

It’s the same old story: Consumers say they care about social impact but their behavior just doesn’t match their statements. So marketers and brand managers have rightfully begun to doubt this claim. Why does this happen? Because the traditional... View More

Article

Blog

#SB14sd Day 2: Brands, NGOs Acknowledge Challenges, Explore Catalysts for Systemic Change

Published on June 4, 2014

About a 16 minute read

After a rousing morning of plenary presentations, the spirit of authenticity, transparency and “reimagining partnership” continued into the afternoon Tuesday as dozens of brands and NGOs discussed strategies, limitations and creative solutions to... View More

Article

Marketing & Communications Marketing & Communications

The 'CVS Effect' in Action: Lessons from Chipotle's #BurritosNotBullets CSR Win

Published on May 21, 2014

About a 4 minute read

After a bruising shareholder vote-down on executive pay last week, Chipotle Mexican Grill sure needed a win.It got one, courtesy of some loaded semi-automatic weapons and some pissed-off moms. In a May 19 statement, the company asked customers not to... View More

Article

Circular Economy Circular Economy

How to Redefine Capitalism-as-Usual (or 8 Steps to Becoming a Truly Sustainable Brand)

Published on April 1, 2014

About a 11 minute read

When Patagonia launched its Responsible Economy campaign last fall, VP of Environmental Initiatives Rick Ridgeway eloquently summed up the ‘elephant in the room’ of capitalism: Growth is not sustainable. Ridgeway accepts that evolving from our cu... View More

Article

ICT and Big Data

In This Age of Big Data, What Does Ethical Advertising Look Like?

Published on March 17, 2014

About a 3 minute read

Part of the reason I eat less junk food these days is because I don't really know what it is anymore. I have nothing against fat and sugar, but junk food is full of stuff I no longer recognize. A homemade cookie is one thing, Diet Coke is something e... View More

Article

Organizational Governance Organizational Governance

The 'CVS Effect' in Effect: Apple, Disney and Chipotle Step Up

Published on March 7, 2014

About a 4 minute read

Five major brands have just made news for decisions that buck the bottom-line mantra. Could this be momentum for the "CVS Effect"? Take a look and see if you agree. And note too how brands are joining with allies on these issues, while one ... View More

Article

Blog

2014 Starts Off with a Bang: New Sustainability Commitments and Innovation Abound

Published on March 6, 2014

About a 4 minute read

As 2014 gets underway, I have been privileged to participate in a wide range of forward-looking discussions taking place within the global Sustainable Brands community, and especially within our membership group. My takeaway going into the year is th... View More

Article

Marketing & Communications

BBVA, AT&T, GE, Unilever Among Brands Best at Making Sustainability Viral in 2013

Published on February 18, 2014

About a 3 minute read

Is 2014 the year that sustainability marketing and communication become a big deal for companies? That’s certainly the impression you could draw judging by Unilever’s recent launch of its Project Sunlight campaign, not to mention Chipotle’s &qu... View More

Article

Marketing & Communications Marketing & Communications

Chipotle's New Comedy Series Spoofs the Evils of Industrial Ag

Published on January 28, 2014

About a 4 minute read

This week, Chipotle announced the upcoming premiere of “Farmed and Dangerous,” a new original comedy series that satirically explores the world of industrial agriculture in America. Produced by Chipotle and Piro, a New York-based studio known for... View More

Article

Supply Chain

Top 10 Ways Brands Used Their Power to Create a More Sustainable World in 2013

Published on December 31, 2013

About a 15 minute read

2013 was a banner year for companies using their muscle to drive transformative change, both internally and globally. Without further ado, here is just a taste of some of the progress we found most inspiring. ... View More

Article

Marketing & Communications Marketing & Communications

Actions Speak Louder: How to Communicate More Than Just Words

Published on October 29, 2013

About a 6 minute read

The success of Chipotle’s recent ‘Scarecrow’ video goes beyond its glossy Cannes-worthy visuals or the 7 million views it has received since its launch last month: The online advertisement is a marketing feat because it taps into the power of s... View More

Article

Blog

Help Us Help You: Thrive as a Purpose-Driven Brand with New Data, Tools and Success Stories

Published on October 15, 2013

About a 5 minute read

Sustainability experts often talk about the need for — and opportunities in — embedding systems thinking and sustainability-driven innovation into every aspect of a business. It sounds quite sexy, but it very often is a long and messy process tha... View More

Article

Marketing & Communications Marketing & Communications

Starbucks Jumps on the Sustainably Sourced Wagon with New Origins Campaign

Published on September 23, 2013

About a 2 minute read

Continuing a positive trend of transparency in the food industry, Starbucks' latest campaign focuses on the quality and sourcing of its coffee beans, as sustainability and health concerns continue to motivate consumers to ask, "Where does this c... View More

Article

Marketing & Communications

Chipotle Launches Assault on Big Food with Short Film, and There's More to Come

Published on September 16, 2013

About a 4 minute read

Chipotle keeps sticking its neck out for "sustainable," locally produced food — now with an animated short-film attack on "Big Food" and with the promise of more expansive and aggressive efforts to come."The Scarecrow"... View More

Article

Materials & Packaging Materials & Packaging

Biotech Companies Launch Campaign to Combat Anti-GMO Movement

Published on August 8, 2013

About a 3 minute read

This week, a group of biotech seed companies including Monsanto, Dow and DuPont launched a website to combat mounting opposition to genetically modified foods among consumer groups and activists, according to Reuters. ... View More

Article

New Metrics

Five Reasons Every Business Should Care About the New Metrics of Sustainable Business

Published on July 1, 2013

About a 5 minute read

Every now and then, as I discuss various products Sustainable Brands has to offer to our growing community of brands and solution providers, I mention our New Metrics of Sustainable Business conference and I detect either a blank stare or a confused ... View More

Article

Chipotle Pledges to Serve More Than 15 Million Pounds of Locally Grown Produce in 2013

Published on June 20, 2013

About a 2 minute read

Chipotle Mexican Grill says it plans to serve more than 15 million pounds of locally grown produce in its restaurants this year, up from its 2012 goal of 10 million pounds.As one of the few national restaurant companies with a significant commitment ... View More

Article

Marketing & Communications Marketing & Communications

Emotion Is Currency: A Five-Point Plan for Effective Sustainability Communications

Published on April 10, 2013

About a 1 minute read

"How will it deliver value?" is a commonly heard response to a proposal for a new sustainability communications campaign.Behind this innocent little phrase is a dangerous assumption that sustainability communications is a separate strand of... View More

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