We care deeply about where our ingredients come from. While industrial farming practices have evolved to maximize profits and production, we make an extra effort to partner with farmers, ranchers, and other suppliers whose practices emphasize quality and responsibility.
Chipotle
Study Shows Purpose-Driven Ads Fall Short in Gaining, Holding Attention; New Approaches Needed
9 months ago - Joint research by GfK and the Goodvertising Agency reveals value of 'transformational campaigns that empower consumers, rather than those that tout product attributes.
Profit, Performance and Impact: The Success Criteria of a Whole Brand
11 months ago - The reality of living in a capitalist society is that we can't simply cut off the production of products and services; the brands that will succeed in the upcoming decades will be those that function holistically, with sustainable actions built in.
5 Ways to Turn Your Purpose into a Competitive Advantage
1 year ago - An intentional purpose will be unique to every company — based on your history, culture and the role you play in your customers’ lives. But, based on our interviews with leading purpose-led companies, here are five common themes that can inspire your own ‘purpose advantage.’
Brand Storytelling: A Mechanism for Building a Regenerative Future
1 year ago - On the final day of SB’21 San Diego, a diverse array of keynote speakers explored some of the many ways in which storytelling can be a powerful tool for manifesting the future we need.
Chipotle, Chobani, Verizon Among Companies Committing to Financial Health of US Workforce
1 year ago - Member companies will assess the financial security and health of their employees as part of a new effort to address the economic hardships of workers.
Chipotle Now Offering Employees Free Degrees in Agriculture, Culinary, Hospitality
1 year ago - As part of Chipotle’s mission to ‘cultivate a better world,’ it has expanded its debt-free degree program to include nearly 100 degree options in these fields at 10 US universities.
Trending: Nike, Chipotle Tie Exec Compensation to Diversity, Sustainability Metrics
2 years ago - In the past week, both Nike and Chipotle announced new sets of environmental and social goals — and systems with which their executives’ compensation will be tied to achieving them.
Chipotle’s Real Foodprint Tracks Sustainability Impact of Menu Items
2 years ago - Guests ordering on the Chipotle app and Chipotle.com now get a first-of-its-kind look into the brand’s sourcing efforts, down to the ingredient — and can track how Chipotle reduces its environmental impacts.
Chipotle, FoodBytes! Unveil Newest Classes of Food, Ag Innovators
4 years ago - Two startup accelerators highlight the latest startup solutions poised to disrupt our food system for good.
Global Investors Challenge Fast Food Companies on Climate, Water Risks
4 years ago - Over 80 investors warn that “animal agriculture is the world’s highest-emitting sector without a low-carbon plan.”
While McDonald's Burgers Get More Real, Chipotle Reminds Us It's Been 'Real' All Along
4 years ago - McDonald’s USA has announced that its seven classic burgers are now free from artificial preservatives, artificial flavors and added colors from artificial sources. The ingredient changes affect all 14,000 U.S. restaurants, marking this the next major milestone in McDonald’s food journey and another way the fast food giant aims to help customers feel good about its food.
Chipotle Seeking Startups That Can Help 'Cultivate a Better World'
4 years ago - Chipotle Mexican Grill announced this week that the Chipotle Cultivate Foundation will sponsor the first Chipotle Aluminaries Project, a seven-month-long accelerator program designed to help growth-stage ventures with a shared vision to cultivate a better world take their businesses to the next level.
People Aren’t Saving the Planet. Corporations Are.
4 years ago - It’s official. Sustainability is mainstream. You probably already knew that. What you may not know is that Americans aren’t really changing their personal behaviors. They’re changing their buying behaviors. And that gives brands a new way to win in the marketplace. Here’s what we’re seeing in our ongoing polling of Americans to understand their attitudes and behaviors related to the environment: One of our most recent surveys finds that 88 percent of Americans believe the average person should be taking concrete steps to reduce environmental impact, and nearly 80 percent feel a sense of personal responsibility to change daily purchase habits and practices to positively impact the environment.
Why You Should Care About the NRDC's Antibiotics Scorecard
5 years ago - Since 2015, the Natural Resources Defense Council (NRDC) has been publishing its Chain Reaction report, produced in collaboration with Friends of the Earth, Consumers Union, Food Animal Concerns Trust and Center for Food Safety. Chain Reaction is basically a report card, showing how well major fast-food (and -casual) restaurants are doing at limiting their reliance on meat products raised on antibiotics. Here’s a look at 2017’s scorecard:
Chipotle Spotlights Commitment to Real Ingredients with 'As Real as It Gets' Campaign
5 years ago - Following its announcement that it is the only national restaurant brand that doesn’t use added colors, flavors or preservatives — artificial or natural — in any of the ingredients it uses to prepare its food, Chipotle Mexican Grill has launched a new ‘As Real as It Gets’ campaign celebrating its commitment to using only real ingredients. The ad spots see actress Jillian Bell, actor Sam Richardson and writer, actor and comedian John Mulaney ‘get real’ about their desires, fears and secrets as they kick back inside a burrito-shaped lounge.
Chipotle’s New Videos Highlight Food Safety, Quality Ingredients
6 years ago - On Tuesday, Chipotle celebrated National Taco Day by launching new chorizo tacos, but some have speculated that the promotional release might just be one more way the Tex-Mex chain is trying to regain customers following multiple food-safety scares last year.
Chipotle Hopes to Reassure Customers with ‘A Love Story’
6 years ago - Will the power of love help Chipotle recover from its food safety woes, defecting customers and still-struggling stock price? The fast casual restaurant chain has once again produced an original animated short film in an attempt to advocate for fresh, unprocessed ingredients and ‘cultivating a better world.’
Food and Drink, Inc: How Big Food Is Aiming to Connect with Conscious Consumers
6 years ago - Food dominates our lives; it influences our health and has becomes a defining theme of 21st-century popular culture. No wonder then that the sustainability issues that influence the things we eat and drink have taken on such importance with the public worldwide.
7 Trends at the Intersection of Sustainability and Purpose to Watch This Year
6 years ago - There is widespread consensus in the global Sustainable Brands community that purpose is trending in the business world, especially among brands that are looking beyond the next quarter and trying to figure out how to thrive in the middle and long run. Such brands are not only wisely taking actions to future-proof themselves, but are also smartly leveraging a strong zeitgeist of purpose-driven behavior in society in general – that verifiable wave of health-conscious consumers, meaning- and balance-seeking employees, future-focused students and increasingly influential faith-based and spiritual communities.
Sweetgreen's Uphill Battle to Transform Fast Food
6 years ago - It’s a great time to be a salad on a fast food menu. A generation ago, there was no happy medium between lunch hour at a fast food joint or at a sit-down restaurant — and either option was, and still is, calorie-laden. But concerns over the nation’s food supply, growing environmental awareness, and the disturbing obesity rate here in the U.S. has led to the growth of the “fast-casual” food concept, and many chains in this category are more socially conscious than conventional restaurant chains.