Chipotle
We care deeply about where our ingredients come from. While industrial farming practices have evolved to maximize profits and production, we make an extra effort to partner with farmers, ranchers, and other suppliers whose practices emphasize quality and responsibility.
Food and Drink, Inc: How Big Food Is Aiming to Connect with Conscious Consumers
Food dominates our lives; it influences our health and has becomes a defining theme of 21st-century popular culture. No wonder then that the sustainability issues that influence the things we eat and drink have taken on such importance with the publi... View More
7 Trends at the Intersection of Sustainability and Purpose to Watch This Year
There is widespread consensus in the global Sustainable Brands community that purpose is trending in the business world, especially among brands that are looking beyond the next quarter and trying to figure out how to thrive in the middle and long ru... View More
Sweetgreen's Uphill Battle to Transform Fast Food
It’s a great time to be a salad on a fast food menu. A generation ago, there was no happy medium between lunch hour at a fast food joint or at a sit-down restaurant — and either option was, and still is, calorie-laden. But concerns over the natio... View More
How to Define – and Align – Your Brand's Purpose, Vision and Mission
With a growing body of evidence showing that purpose-driven brands are more successful at attracting customers, retaining talent and delivering financial returns, it’s increasingly important to define some essential elements that can bring meaning ... View More
Touching Your Soul: Responsible Brands, the Survival of our Species and the New Nutty
Great brands don’t stop at connecting with mere outward expressions of who we think we are or what we want to be. The very best brands connect with long-held mystical beliefs underlying our rational selves, the parts of our sub-consciousness that m... View More
How to (and How Not to) Use Humour, 'Macho-Eco' Identities to Communicate Sustainability
This Tuesday afternoon breakout session saw Thomas Kolster, founder and creative director at the Goodvertising Agency, and Kerry Eustice, Editorial Partnerships Editor at The Guardian Sustainable Business, share their perspectives on changing the con... View More
Walmart Workers Launch #FastFor15 Movement for $15/Hr, Full-Time Pay
Walmart employees’ low wages make it difficult for them to meet ends meet, and many go hungry or require assistance from local programs and food banks, according to OUR Walmart - a worker-led organization focused on pressuring the world’s largest... View More
Chipotle Continues Effort to Educate Consumers on What's in Their Food with 'Friend or Faux'
While major restaurant chains including McDonald’s, Subway, Panera and Taco Bell have recently begun to move away from unpronouncable, unfamiliar ingredients such as propionic acid and Yellow No. ... View More
Trending: Subway, Kroger Face Public Pressure to Ditch Antibiotic-Laden Meat
Growing public health and consumer safety concerns about the overuse of antibiotics in food has sparked a wave of resistance, with both Subway and Kroger facing pressure this week to curb their reliance on antibiotics — which the companies say they... View More
Chipotle to Offer Employee Benefits Including Sick Pay, Tuition Reimbursement
Having already eliminated genetically engineered ingredients and removed carnitas from the menu in some locations rather than serve pork that doesn’t meet its animal-welfare standards, Chipotle Mexican Grill is once again walking its “Food with I... View More
Chipotle Cuts Genetically Altered Food From Menu
Chipotle has become the first major restaurant chain to announce it will begin serving only food that is free of genetically engineered ingredients, The New York Times reports.Steve Ells, founder and co-chief executive of Chipotle, said this is anoth... View More
Trending: NGOs Prompt Sweeping Improvements to Animal Welfare in the Dairy Supply Chain
Animal welfare NGOs Mercy for Animals (MFA) and The Humane League declared victories this week, having motivated more large food companies to reform their animal treatment policies, this time after exposing supplier cruelty toward dairy cows and veal... View More
Marketers Cleverly Crafting Brand Messaging to Broaden Appeal of Better Products
As Super Bowl XLIX shapes up to kick off on Sunday, NBC is selling 30-second spots for $4.4-4.5 million, and 95 percent of in-game ad inventory is already sold on what has become digital advertising’s biggest day.By leveraging a massive event such ... View More
White Castle's Veggie Sliders Reflect a More Conscious Fast Food Industry in Transition
It is not easy being a fast food restaurant chain these days. New fast-casual restaurants such as Panera Bread and Chipotle offer diners more updated and healthful menu options in a setting much more appealing than the dreary and dingy plastic cafete... View More
No Carnitas for a Third of Chipotle Diners After Pork Supplier Violates Animal-Welfare Standards
Chipotle is walking its “Food with Integrity” talk with the decision this week to eliminate carnitas from the menu at about a third of its 1,800 U.S. locations, after discovering that one of its pork suppliers violated the company’s animal-welf... View More
Chipotle Leads with Sustainability to Maintain Brand Sheen
While the fast-food business in the United States remains sluggish and roiled, eco-conscious burrito chain Chipotle has experienced rapid and relatively smooth growth through the recession and, especially, since then: Same-store sales rose by 20 perc... View More
Report: Sustainability Helping Restaurants Win Customers
Forward-thinking restaurant operators are more frequently using marketing strategies that incorporate health, safety and environmental concerns, which can resonate with consumers seeking out more responsible restaurants and food choices, according to... View More
Food Forward: The Food Revolution Is Being Televised
A new documentary TV series, “Food Forward,” highlights the range of issues created and affected by our increasingly unsustainable food ecosystem, as well as the “food rebels” helping to transform it. The 13-episode series premieres on PBS on... View More
Can Chipotle Learn About Food Integrity from McDonald's?
McDonald’s Canada’s experience is evidence that social media is pushing transparency mainstream, and that for them the risks have been worth the rewards of increased customer trust. ... View More
Hackers Help Chipotle, Applegate Re-Engineer the Future of Dining
Food+Tech Connect's recent Hack//Dining hackathon in New York City has yielded some insightful solutions to big problems faced by the dining industry. The call to “re-engineer the future of food” was answered by nearly 200 hackers who spent the w... View More
