Published 10 years ago.
About a 5 minute read.
Every now and then, as I discuss various products Sustainable Brands has to offer to our growing community of brands and solution providers, I mention our New Metrics of Sustainable Business conference and I detect either a blank stare or a confused nod. When I pause to find out why, I typically get a response gravitating around these questions: “What exactly are these New Metrics you speak of? How do they affect my company, and why should I care?”
Simply put, New Metrics (#NewMetrics) is an umbrella term for the latest and most successful ways businesses are creating and capturing entirely new forms of value, or quantifying previously ignored economic, social and environmental impacts and opportunities.
Here are five big reasons you should care, along with some key recent examples:
So, the big question is: Are YOU as advanced in your understanding and application of New Metrics as leading practitioners mentioned in the examples above?
If not, you're not alone. Even the thought leaders who are pushing the envelope in one metric arena are looking forward to learning from their peers who are pressing the ball forward in another. New Metrics are indeed new and being upgraded and polished constantly nowadays.
Published Jul 1, 2013 7pm EDT / 4pm PDT / 12am BST / 1am CEST
Dimitar is a senior sustainability and regeneration strategist, educator, executive advisor and mentor. He currently holds the following active roles: Advisor and Co-Lead, Global Content Strategy & Thought Leadership at Sustainable Brands; Senior Strategist, Content Development & Product Innovation at Sustainability Hub Norway; Executive Advisor at rePurpose Global; and Senior Content Advisor at Integrate2033. He co-led the creation of the SB Brand Transformation Roadmap, a comprehensive navigation tool mapping the whole journey from business-as-usual to a sustainable brand, and co-designed an accompanying assessment process that measures progress in five dimensions: purpose, brand influence, operations and supply chain, products and services, and governance.