Chipotle
We care deeply about where our ingredients come from. While industrial farming practices have evolved to maximize profits and production, we make an extra effort to partner with farmers, ranchers, and other suppliers whose practices emphasize quality and responsibility.
How Real-Time Supply Chain Visibility Is Transforming the Food System
Implementing traceability systems puts food companies in a better position to navigate the changing regulatory landscape, build consumer trust and contribute to a sustainable food system. ... View More
Chipotle Expands 2023 ESG Goals Tied to Executive Compensation
The company aims to increase pounds of local produce purchased, improve diverse employee retention, and increase the number of restaurants with composting programs — goals that can affect executives’ overall bonus payout by up to 15 percent. ... View More
Study Shows Purpose-Driven Ads Fall Short in Gaining, Holding Attention; New Approaches Needed
Joint research by GfK and the Goodvertising Agency reveals value of 'transformational campaigns that empower consumers, rather than those that tout product attributes. ... View More
Profit, Performance and Impact: The Success Criteria of a Whole Brand
The reality of living in a capitalist society is that we can't simply cut off the production of products and services; the brands that will succeed in the upcoming decades will be those that function holistically, with sustainable actions built in. ... View More
5 Ways to Turn Your Purpose into a Competitive Advantage
An intentional purpose will be unique to every company — based on your history, culture and the role you play in your customers’ lives. But, based on our interviews with leading purpose-led companies, here are five common themes that can inspire ... View More
Brand Storytelling: A Mechanism for Building a Regenerative Future
On the final day of SB’21 San Diego, a diverse array of keynote speakers explored some of the many ways in which storytelling can be a powerful tool for manifesting the future we need. ... View More
Chipotle, Chobani, Verizon Among Companies Committing to Financial Health of US Workforce
Member companies will assess the financial security and health of their employees as part of a new effort to address the economic hardships of workers. ... View More
Chipotle Now Offering Employees Free Degrees in Agriculture, Culinary, Hospitality
As part of Chipotle’s mission to ‘cultivate a better world,’ it has expanded its debt-free degree program to include nearly 100 degree options in these fields at 10 US universities. ... View More
Trending: Nike, Chipotle Tie Exec Compensation to Diversity, Sustainability Metrics
In the past week, both Nike and Chipotle announced new sets of environmental and social goals — and systems with which their executives’ compensation will be tied to achieving them. ... View More
Chipotle’s Real Foodprint Tracks Sustainability Impact of Menu Items
Guests ordering on the Chipotle app and Chipotle.com now get a first-of-its-kind look into the brand’s sourcing efforts, down to the ingredient — and can track how Chipotle reduces its environmental impacts. ... View More
Chipotle, FoodBytes! Unveil Newest Classes of Food, Ag Innovators
Two startup accelerators highlight the latest startup solutions poised to disrupt our food system for good. ... View More
Global Investors Challenge Fast Food Companies on Climate, Water Risks
Over 80 investors warn that “animal agriculture is the world’s highest-emitting sector without a low-carbon plan.” ... View More
While McDonald's Burgers Get More Real, Chipotle Reminds Us It's Been 'Real' All Along
McDonald’s USA has announced that its seven classic burgers are now free from artificial preservatives, artificial flavors and added colors from artificial sources. The ingredient changes affect all 14,000 U.S. restaurants, marking this the next ma... View More
Chipotle Seeking Startups That Can Help 'Cultivate a Better World'
Chipotle Mexican Grill announced this week that the Chipotle Cultivate Foundation will sponsor the first Chipotle Aluminaries Project, a seven-month-long accelerator program designed to help growth-stage ventures with a shared vision to cultivate a b... View More
People Aren’t Saving the Planet. Corporations Are.
It’s official. Sustainability is mainstream. You probably already knew that. What you may not know is that Americans aren’t really changing their personal behaviors. They’re changing their buying behaviors. And that gives brands a new way to wi... View More
Why You Should Care About the NRDC's Antibiotics Scorecard
Since 2015, the Natural Resources Defense Council (NRDC) has been publishing its Chain Reaction report, produced in collaboration with Friends of the Earth, Consumers Union, Food Animal Concerns Trust and Center for Food Safety. Chain Reaction is bas... View More
Chipotle Spotlights Commitment to Real Ingredients with 'As Real as It Gets' Campaign
Following its announcement that it is the only national restaurant brand that doesn’t use added colors, flavors or preservatives — artificial or natural — in any of the ingredients it uses to prepare its food, Chipotle Mexican Grill has launche... View More
Chipotle’s New Videos Highlight Food Safety, Quality Ingredients
On Tuesday, Chipotle celebrated National Taco Day by launching new chorizo tacos, but some have speculated that the promotional release might just be one more way the Tex-Mex chain is trying to regain customers following multiple food-safety scares l... View More
Chipotle Hopes to Reassure Customers with ‘A Love Story’
Will the power of love help Chipotle recover from its food safety woes, defecting customers and still-struggling stock price? The fast casual restaurant chain has once again produced an original animated short film in an attempt to advocate for fresh... View More
A Tale of Two Crises
We had a very interesting finding from our Eco Pulse 2015 study that took us by surprise: the percentage of people who said they had stopped buying a product based on the environmental reputation of a manufacturer increased dramatically from 11% to 3... View More
