Cone Communications
For nearly four decades, we’ve helped organizations make a difference on critical social and environmental issues. It’s in our DNA.
Philip Morris Is Giving Up Cigarettes — and Asking UK Consumers to Do the Same
A notorious company with a controversial product is attempting to pivot its business model to be more socially responsible — and marketing directly to consumers during this transition. ... View More
Know Your Audience: Why Patagonia Can Sue the President — and Thrive
Last week, in response to President Trump’s decision to scale back Bears Ears and Grand Staircase-Escalante National Monuments, outdoor retail brand and sustainability leader Patagonia in turn announced it would be suing the President, a definitive... View More
Cone Communications Gives Companies a Lesson on How to Speak Gen Z
Eighty-one percent of Gen Z believes they can have an impact on social and environmental issues by using social media, according to Cone Communcations' new report 2017 Cone Gen Z CSR Study: How to Speak Z. The study, surveying U.S. teens ages 13-19, ... View More
New Report Reveals 86% of US Consumers Expect Companies to Act on Social, Environmental Issues
A new study by Cone Communications adds to the body of work that links consumer shopping decisions to corporate values. The 2017 Cone Communications CSR Study examines consumer attitudes, perceptions and behaviors around corporate social responsibili... View More
3/4 of Millennials Would Take a Pay Cut to Work for a Socially Responsible Company
Three-quarters (76 percent) of Millennials consider a company’s social and environmental commitments when deciding where to work and nearly two-thirds (64 percent) won’t take a job if a potential employer doesn’t have strong corporate social re... View More
Half of Employees Won't Work for Companies That Don’t Have Strong CSR Commitments
Two-thirds of U.S. employees feel their work and personal life are becoming increasingly blended and nearly all (93 percent) want to work for a company that cares about them as an individual, according to the 2016 Cone Communications Employee Engagem... View More
Study: Millennials Are Strongest CSR Supporters in U.S.
Millennials are universally more engaged in corporate social responsibility (CSR) efforts, according to new research from Cone Communications. This includes everything from buying products associated with a cause they care about to using their online... View More
As 2014 CSR Reports File In, Research Shows Companies Must Go Beyond a PDF
Only 17 percent of Americans say they have read a CSR report in the past 12 months, according to Cone Communications global researchAlthough 82 percent of Americans expect companies to report on the progress of their social and environmental efforts,... View More
Researchers Share Latest Consumer Insights, Strategies for Converting Intention to Action
“Are you a part of the problem, or are you a part of the solution?” Simon Mainwaring asked attendees of the opening morning workshop at SB ’15 San Diego on Monday, before introducing the seven panelists who shared complementary global market ob... View More
Study: 81% of Consumers Say They Will Make Personal Sacrifices to Address Social, Environmental Issues
Global consumers feel a personal accountability to address social and environmental issues and look to companies as partners in progress, according to findings from the 2015 Cone Communications/Ebiquity Global CSR Study, released today. ... View More
Cause vs. Purpose: What's the Difference?
Statistics and surveys make it clear that people want brands to do good in this world. According to the latest Cone/Echo Global Study, 93 percent of today’s shoppers would buy a product associated with a cause, and 65 percent have already purchased... View More
Attitudes v. Behaviors, $75B Worth of Plastic Damage Hot Topics on #SB14sd Day One
Monday, day one of SB ’14 San Diego, was jam-packed with thought-provoking workshops featuring dozens of experts sharing their latest research and insights on a variety of topics — from multi-sector anti-deforestation efforts to intrapreneurship ... View More
Coca-Cola Gamifies Recycling in Bangladesh with 'Happiness Arcade'
“What happens when no one is concerned about recycling?” That’s what Coca-Cola asks in a YouTube video detailing its recent effort to engage youth in the Bangladeshi city of Dhaka on the importance of recycling. Coke’s latest campaign in the ... View More
New Study Shows Lack of Bins Is Biggest Barrier to Home Recycling
Nearly three-quarters (72 percent) of consumers consistently recycle in the home, but despite a genuine concern for the environment, only about half do so in rooms beyond the kitchen. According to the 2014 Cone Communications Recycling in the Home Su... View More
Latin America Producing Over $1B Worth of Sustainable Food Each Year, But Not Consuming Much of It
Latin America has become a large producer of sustainable foods but has yet to become a significant consumer, according to recent research from Organic Monitor. The study finds that while Brazil is now a global source of sustainable coffee, soybeans, ... View More
77% of Americans Say Sustainability Factors Into Food-Purchasing Decisions
New research released Thursday reveals Americans are willing to sacrifice variety and dollars in order to eat more consciously. Although family satisfaction reigns supreme (97 percent), health and nutrition (93 percent) and sustainability (77 percent... View More
Cone Communications Launches Tool to Measure CSR And Social Leadership
Cone Communications has launched a social media and CSR product called the CSR SocialScore, which serves as a real-time snapshot of how a brand uses social media to inform and engage stakeholders.The Boston-based public relations and marketing agency... View More
13 Hot Research Reports on Corporate Sustainability Issues, Tools and Trends
As the fourth and final piece in our 4-part series of ‘hot lists’ (check out our other picks for hot products, books and business model innovations), this week we introduce 13 hot research reports tracking the state of various aspects of corporat... View More
