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Trending: Kellogg, UK Gov Waste No Time Repurposing 'Throw Away' Food
Trending: Kellogg, UK Gov Waste No Time Repurposing 'Throw Away' Food

5 years ago - New initiatives from both the private and public sector aim to further chip away at the UK’s food waste issue, as the nation attempts to rebound from being designated Europe’s biggest food waster in 2015. Kellogg's Cornflakes adding sweet touch to Throw Away IPA

Trending: After Finding Redemption Abroad, Ugly Produce Now Being Vindicated in the US
Trending: After Finding Redemption Abroad, Ugly Produce Now Being Vindicated in the US

8 years ago - As awareness has grown of the reprehensible amount of food we throw away in the western world (an estimated 40 percent), efforts to combat food waste have emerged from a variety of places along the food value chain, particularly at the retail level, and primarily in Europe: Last year, French supermarket chain Intermarché led the pack with its ingenious “Inglorious Fruits and Vegetables” campaign, which aimed to prove to picky shoppers that less than perfect produce is still just as delicious and nutritious (and slightly less expensive).