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Hyundai

Hyundai

Hyundai is tagged in 4 stories.
Super Bowl’s $5.6M Question: Can Snickers Really Fix the World?
Super Bowl’s $5.6M Question: Can Snickers Really Fix the World?

7 months ago - At least the game was fun to watch, because this year’s commercials make the United Nations’ sixth edition of the Global Environment Outlook report seem like interesting reading. This year, corporate America chose to laugh rather than voice an opinion.

Chemistry Supercharged – BASF and Hyundai Motor Partner for High Performance N Concept
Chemistry Supercharged – BASF and Hyundai Motor Partner for High Performance N Concept

3 years ago - BASF and Hyundai Motor have partnered once again to present an impressive showcase of emotion and technical substance: The concept car RN30 was created to offer pure driving pleasure on the race track for everybody and features the latest in innovative automotive solutions – driven by BASF. It will debut September 29 at Paris Motor Show 2016 and be presented at K Fair in Dusseldorf from October 19-26. The RN30 combines key solutions from the chemical industry with purposeful aerodynamic design and specialized high-performance technologies. BASF contributes significantly to the concept with lightweight plastics, endless possibilities in design as well as durable and eco-friendly materials.

Toyota Trialling Hydrogen-Fuelled Vehicles in Australia
Toyota Trialling Hydrogen-Fuelled Vehicles in Australia

4 years ago - Toyota believes hydrogen-fuelled vehicles are more viable than electric ones — and it has brought three of its Mirai models to Australia to prove it. The Mirai is already on sale in Europe, Japan and California and uses an on-board fuel cell to convert hydrogen into electricity. The small demonstration fleet will be accompanied by a portable refuelling station, which will allow the company to tour the vehicle around the country for maximum exposure. When the Mirai’s hydrogen supply is running low, it can be fully refuelled in a matter of minutes — a stark contrast to the longer charging times of most electric vehicles. The Mirai can also travel roughly 500km before needing a refill.

Hyundai's Controversial Ad: Communicating Sustainability the Wrong Way?
Hyundai's Controversial Ad: Communicating Sustainability the Wrong Way?

7 years ago - Suicide may be painless in the song but it's a theme that's causing all sorts of grief for automaker Hyundai.

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