KLM
6 Big Sustainability Storytelling Myths — and How to Flip Them
As brands work to tell an accurate and authentic sustainability story, marketers need to be mindful of the narrative they're creating … and careful to avoid the common misconceptions that can undermine it. ... View More
KLM Has Wasted 60% Less Inflight Food, Thanks to AI
Not all flights booked result in a passenger on board said flight. By predicting the number of passengers based on historical data, AI is helping the airline waste significantly fewer inflight meals. ... View More
KLM Called Out for Misleading Claim That Travelers Can ‘Fly CO2 Zero’
A Dutch advertising watchdog has ruled that a recent ad telling the airline’s customers they could fly carbon-emission free is misleading. ... View More
What Role Will Shaming Play in a Post-Pandemic World?
Myriad opportunities exist to create a new “business as usual,” post-pandemic: People won’t need to be shamed into being more thoughtful or responsible if sustainable practices become the default in society and in business. ... View More
KLM Issues Global Call to Industry, Travelers to 'Fly Responsibly'
Just ahead of its 100th birthday, the Dutch airline calls on global aviation industry, individual travelers to join forces for sustainable air travel — or take the train, instead. ... View More
