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MOM Brands

MOM Brands

MOM Brands is tagged in 1 stories.
Changing the Culture of Excess [Packaging]
Changing the Culture of Excess [Packaging]

7 years ago - Some time ago I was on a business trip, and an acquaintance presented me with a box of cookies as a welcome gift. It was beautifully presented, featuring a large and beautifully intricate bow. I thanked my companion and expressed that I would open it later. Later in my hotel room and hungry for a snack, I pulled at the bow to unravel a layer of ornamental wrapping swaddling a basket. The basket was cradling a box enveloped in paper, the box containing decorative packing confetti, which nested exactly three (3!) individually wrapped cookies encased in colored cellophane. The cookies were each a very small fraction of the overall size of the package — a handful of food product enveloped by layers upon layers of packaging with different material components.