1 year ago
- What Gen Z want from brands is the new Holy Grail for marketers — you only have to look at the myriad surveys and reports published recently that seek to analyze their preferences and intentions.
This obsession with Gen Z is understandable — after all, this new generation of consumers already are two billion strong and have a combined $44 billion in purchasing power.
2 years ago
- As a division of the fashion industry, the footwear sector has a hefty environmental footprint. However, a slew of emerging brands are gearing up to change footwear’s future, raising the bar for the rest of the industry by embracing sustainable sourcing, ethical labor practices and transparency.