Circularity in wipes - naturally! VEOCEL™ - a botanic fiber brand promoted by the Lenzing Group - drives natural circularity in wipes: Being made from the renewable raw material wood, our fibers have the ability to fully biodegrade after usage. This integration in the natural cycle makes VEOCEL™ the ingredient of trust for responsible wipes.

Veocel

With our VEOCEL™ brand we will take ingredient branding to the next level: In close collaboration with retail and brand partners, we have already started to establish VEOCEL™ as a label of trust for biodegradable wipes.

The fiber matters

Fibers have a severe impact on the environmental compatibility of wipes: While wood-based fibers such as lyocell and viscose have the ability to fully biodegrade after disposal, oil-based materials can end up as marine litter. Enhancing fiber transparency and engaging in an open dialogue on responsible convenience are our means of choice to promote a more sustainable consumer lifestyle.

At Lenzing, we believe that the future belongs to companies that put sustainability first. For over 80 years, we have been producing fibers from the renewable resource wood. Innovative processes and technologies enable us to build thought leadership across a variety of industries and applications and demonstrate guidance about preserving resources and protecting our environment.

Eager to become a VEOCEL™ partner? Contact us today to discuss potential ways of collaboration! [email protected]

Veocel is tagged in 7 stories.

#ItsInOurHands: Increasing Clarity Around Biodegradability

3 years ago - In a recent Sustainable Brands [webinar](/events/view/biodegradability-theory-meets-reality-an-expert-panel-around-testing-impact-and-materials), Lenzing Group and a panel of experts discussed the implications and applications of biodegradable alternatives to fossil-based plastic products such as wet wipes; as well as efforts to engage the public on their benefits.

#ItsInOurHands: How Cleansing Wipes Can Be Both Convenient and Sustainable

3 years ago - Fact: Most personal-care wipes contain plastic and therefore can become a burden on the environment. Lenzing‘s biodegradable VEOCEL™ fibers offer an alternative solution. We talked to Jürgen Eizinger, VP of Global Business Management, Nonwovens at Lenzing, about the future of wet wipes.

LENZING™ fibers are fully biodegradable in water, soil and compost

4 years ago - * Organic Waste Systems and TÜV confirm fiber biodegradability also in fresh water * All white LENZING™ Viscose, Modal and Lyocell fibers are now certified for all environments * Global legislators aim at limiting plastic waste persisting in the environment for centuries * EU Single-Use Plastics Directive partly regulates usage of plastic products * Biodegradable materials such as wood-based fibers are the best alternative to single-use plastics

VEOCEL™ Launches New Certification Criteria to Elevate Sustainability and Biodegradability in Personal Care and Beauty Products

4 years ago - * With the new certification scheme for its VEOCEL™ branded fibers, Lenzing establishes its fiber brand as a label of trust for eco-conscious consumers. * Only personal care and beauty products made from 100% cellulosic and biodegradable fiber materials are now qualified to feature the VEOCEL™ logo. * By featuring the VEOCEL™ logo on their products, brands and retailers enable consumers to make eco-conscious product choices simply at a glance.

#BrandsForGood, #Strawless Laying Groundwork for Sustainable Behavior Change

4 years ago - On Wednesday, day three of SB’19 Detroit, the focus was on collective brand efforts to create the significant shifts in consumer behavior necessary for The Good Life to become a reality.

#BrandsforGood on Mission to Bring ‘Good Life’ to Life for Consumers

4 years ago - When SB’s Corporate Member group agreed they hadn’t cracked the nut as to how to create that elusive “pull factor” toward more conscious consumer habits and purchasing behaviors, the Brands for Good collaboratory was born.

Collaborating for the Better: Helping Consumers Enjoy Convenience with a Clear Conscience

4 years ago - One of the biggest challenges today is to encourage both brands and consumers to opt for more sustainable alternatives. Collaboration and alliances with like-minded partners along the value chain can help solve the world’s most pressing environmental challenges.