Veocel

Circularity in wipes - naturally! VEOCEL™ - a botanic fiber brand promoted by the Lenzing Group - drives natural circularity in wipes: Being made from the renewable raw material wood, our fibers have the ability to fully biodegrade after usage. This integration in the natural cycle makes VEOCEL™ the ingredient of trust for responsible wipes.

Veocel

With our VEOCEL™ brand we will take ingredient branding to the next level: In close collaboration with retail and brand partners, we have already started to establish VEOCEL™ as a label of trust for biodegradable wipes.

The fiber matters

Fibers have a severe impact on the environmental compatibility of wipes: While wood-based fibers such as lyocell and viscose have the ability to fully biodegrade after disposal, oil-based materials can end up as marine litter. Enhancing fiber transparency and engaging in an open dialogue on responsible convenience are our means of choice to promote a more sustainable consumer lifestyle.

At Lenzing, we believe that the future belongs to companies that put sustainability first. For over 80 years, we have been producing fibers from the renewable resource wood. Innovative processes and technologies enable us to build thought leadership across a variety of industries and applications and demonstrate guidance about preserving resources and protecting our environment.

Eager to become a VEOCEL™ partner? Contact us today to discuss potential ways of collaboration! [email protected]

Veocel is tagged in 5 stories.
LENZING™ fibers are fully biodegradable in water, soil and compost
LENZING™ fibers are fully biodegradable in water, soil and compost

2 months ago - The Lenzing Group received confirmation of the full biodegradability of its fibers in fresh water by the independent research laboratory Organic Waste Systems (OWS).

VEOCEL™ Launches New Certification Criteria to Elevate Sustainability and Biodegradability in Personal Care and Beauty Products
VEOCEL™ Launches New Certification Criteria to Elevate Sustainability and Biodegradability in Personal Care and Beauty Products

4 months ago - With the new certification scheme for its VEOCEL™ branded fibers, Lenzing establishes its fiber brand as a label of trust for eco-conscious consumers.

SB’19 Detroit: #BrandsForGood, #Strawless Laying Groundwork for Sustainable Behavior Change
SB’19 Detroit: #BrandsForGood, #Strawless Laying Groundwork for Sustainable Behavior Change

5 months ago - On Wednesday, day three of SB’19 Detroit, the focus was on collective brand efforts to create the significant shifts in consumer behavior necessary for The Good Life to become a reality.

#BrandsforGood on Mission to Bring ‘Good Life’ to Life for Consumers
#BrandsforGood on Mission to Bring ‘Good Life’ to Life for Consumers

5 months ago - When SB’s Corporate Member group agreed they hadn’t cracked the nut as to how to create that elusive “pull factor” toward more conscious consumer habits and purchasing behaviors, the Brands for Good collaboratory was born.

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Collaborating for the Better: Helping Consumers Enjoy Convenience with a Clear Conscience
Collaborating for the Better: Helping Consumers Enjoy Convenience with a Clear Conscience

5 months ago - One of the biggest challenges today is to encourage both brands and consumers to opt for more sustainable alternatives. Collaboration and alliances with like-minded partners along the value chain can help solve the world’s most pressing environmental challenges.

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