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Stories About Plastics

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How 3 CPG Companies Invigorated Their Brands Through Plastic Neutrality
How 3 CPG Companies Invigorated Their Brands Through Plastic Neutrality

INNOVATION & TECHNOLOGY - The Plastic Neutral Certification enabled these brands to immediately address the growing concerns of their customer base, tell unique stories on their sustainability commitment, and differentiate themselves from the competition on the aisle and in the customer’s mind.

#ItsInOurHands: Increasing Clarity Around Biodegradability
#ItsInOurHands: Increasing Clarity Around Biodegradability

MATERIALS & PACKAGING - In a recent Sustainable Brands webinar, Lenzing Group and a panel of experts discussed the implications and applications of biodegradable alternatives to fossil-based plastic products such as wet wipes; as well as efforts to engage the public on their benefits.

Unilever Marks Sustainable Living Plan’s 10th Year; New ‘Compass’ to Guide Further Progress
Unilever Marks Sustainable Living Plan’s 10th Year; New ‘Compass’ to Guide Further Progress

ORGANIZATIONAL GOVERNANCE - In 10th and final year of the company’s Sustainable Living Plan, CEO Alan Jope reinforces commitment to sustainability leadership; calls for renewed action to tackle social inequality and the climate crisis in post-COVID world.

Biodegradable, Recyclable: Designing Products for a Better End-of-Use Outcome
Biodegradable, Recyclable: Designing Products for a Better End-of-Use Outcome

MATERIALS & PACKAGING - As part of an effort to recognize and learn from a wide array of organizations about the ways we can each make a positive impact on people and the planet, Shaw is spotlighting 10 diverse organizations intently focused on products and initiatives that support the wellbeing of people and the planet.

Trending: With COVID-19, It’s 2 Steps Forward, 1 Step Back in Fight Against Single-Use Beverage Waste
Trending: With COVID-19, It’s 2 Steps Forward, 1 Step Back in Fight Against Single-Use Beverage Waste

MATERIALS & PACKAGING - While Starbucks trials a NextGen coffee cup solution, COVID-19 concerns lead to reusable cup bans around the globe. Meanwhile, a UK soft drink manufacturer rolls out beverages in seaweed cachets.

New, Standardized Guidelines Measure Plastic Leakage Across Corporate Value Chains
New, Standardized Guidelines Measure Plastic Leakage Across Corporate Value Chains

NEW METRICS - Developed for companies, the PLP guidelines provide businesses at all stages of the value chain with a robust, standardized method for calculating and reporting estimates of plastic and microplastic leakage at both the corporate and product level.

Anti-Plastic Regulation Risks Less Sustainable Alternatives
Anti-Plastic Regulation Risks Less Sustainable Alternatives

CIRCULAR ECONOMY - Faced with shortages of suitable recycled material, a growing consumer backlash and a hostile regulatory environment, it is no wonder that some companies are shifting away from plastics. But encouraging this shift towards material choices that do little to improve end-of-life environmental impact would be the worst possible outcome for the planet.

Will We Get Closer to Circularity in 2020?
Will We Get Closer to Circularity in 2020?

CIRCULAR ECONOMY - While the concept of a circular economy has made its way into the public consciousness; unfortunately, as of 2018, circularity globally is only at 9%. In order for circularity to deliver on its potential in this decade, we’ll need to see more of the following …

What Will a Circular Economy Mean for Branding?
What Will a Circular Economy Mean for Branding?

MARKETING & COMMUNICATIONS - While a circular economy will present huge challenges to most brands' conventional business models, there are huge opportunities for those who embrace and adapt to this change — while those who drag their heels with incremental changes will undoubtedly fall behind.

Dow: Intent on #PullingOurWeight Around Cleaning Up Plastic Waste
Dow: Intent on #PullingOurWeight Around Cleaning Up Plastic Waste

CIRCULAR ECONOMY - Waste is a fact, but it doesn’t have to be feared. We can tackle this through collection, sorting and processing; and by understanding where and why trash is finding its way into the environment, so we can stop it.

3 Ways We’ll Change the Game in 2020
3 Ways We’ll Change the Game in 2020

COLLABORATION & CO-CREATION - Our global community of innovators is always abuzz with activity, but momentum generated from three initiatives this year have us particularly excited to follow them in the year to come.

Meet the Team Reconnecting Communities to Oceans, While Cleaning Them Up
Meet the Team Reconnecting Communities to Oceans, While Cleaning Them Up

CONSUMER BEHAVIOR CHANGE - The Ocean Legacy Foundation's new EPIC Program gives communities a four-step program for dealing with plastic pollution — education, policy interventions, improved infrastructure and ongoing clean-up efforts.

Q&A: Why Sustainability Professionals Need Chemists
Q&A: Why Sustainability Professionals Need Chemists

MATERIALS & PACKAGING - Chemistry may not be the first thing that comes to mind when one thinks of sustainability, but it has a big role to play, particularly in a circular economy. We caught up with Christoph Jäkel, BASF’s Head of Sustainability Strategy, to learn more about how BASF is working to improve our everyday lives.

The Plastics Industry Is Changing — Because It Has to
The Plastics Industry Is Changing — Because It Has to

MATERIALS & PACKAGING - The plastics industry has become acutely self-aware. Directive targets must be met; new processes researched, developed and launched; and consumer education delivered. And looming over all of this is the spectre of sustainability, and the demonisation of plastics.

Next-Gen Impact Measurement Tools a Needed Boost for Companies to Achieve BHAGs
Next-Gen Impact Measurement Tools a Needed Boost for Companies to Achieve BHAGs

NEW METRICS - “Sustainability” is so last year. This week at New Metrics ’19, we explored the growing range of tools and tricks needed to keep up with demand for next-level goals such as plastic-neutrality, 100% circularity and properly quantified social and product impacts.

SB Oceans: Can Better Business Save Our Seas?
SB Oceans: Can Better Business Save Our Seas?

COLLABORATION & CO-CREATION - Over the course of three action-packed days, the inaugural Sustainable Brands Oceans (14-16 Nov) in Porto, Portugal convened a stellar lineup of business leaders laser-focused on saving the ocean while there’s still time. Here’s what we learned from some of the practitioners and storytellers …

SB Oceans Showcases Solutions Aimed at Restoring Our Aquatic Abundance
SB Oceans Showcases Solutions Aimed at Restoring Our Aquatic Abundance

INNOVATION & TECHNOLOGY - AI, a conscientious credit card, social plastic and underwater forests are just a few of the solutions showcased at SB Oceans that can help us restore their abundance.

New Report Provides Blueprint for Circularity of PET Bottles in Southeast Asia
New Report Provides Blueprint for Circularity of PET Bottles in Southeast Asia

CIRCULAR ECONOMY - The report provides first-of-its kind, systematic and comparable baseline collection rates for PET bottles in Southeast Asia; and identifies a series of priority actions to transform the post-consumer PET landscape in the region.

Practitioners Across Industries Embracing Their Role in Ensuring Health of Our Ocean
Practitioners Across Industries Embracing Their Role in Ensuring Health of Our Ocean

COLLABORATION & CO-CREATION - Looking ahead to Sustainable Brands Oceans, 14-16 November 2019 in Porto, Portugal, we caught up with Katherine Bryar — Head of Global Branding and Communications at BioMar — to find out what’s in store.

Trending: Partnerships Laying More Groundwork for Circular Plastics Economy
Trending: Partnerships Laying More Groundwork for Circular Plastics Economy

CIRCULAR ECONOMY - The US’ biggest beverage companies have invested into ensuring they get ‘Every Bottle Back’ for recycling; Bluewater is helping Londoners ditch single-use bottles; and SC Johnson and Plastic Bank are broadening the Social Plastic ecosystem.