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Assets About Systems Shift

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What the CEO ‘Purpose of Business’ Declaration Is — and What It Isn’t

181 CEOs have signed on to broader purpose — skepticism is warranted, but this is potentially a BFD. Now, let’s see if these companies deliver, and help them when they do — and challenge them when they don’t. ... View More

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The Most Critical Sustainability Metric of the Year, and the Decade

I hope that by now we are more than clear on what we can and need to do about our dwindling carbon budget. If you are not thinking ‘science-based targets’, you really need to catch up — keep reading. ... View More

Article
Beautycounter Takes Action in D.C.

This past Tuesday was the 81st anniversary of the passing of the Federal Food, Drug and Cosmetic Act—the last major legislation governing personal-care products. ... View More

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SB'19 Detroit: Transparency, Alliances Unsnarling the Tangled Webs We Weave

SB'19 Detroit was full of rich discussions from brands, technology providers and alliances driving holistic changes in supply chains and other complex systems — and shining light on problems along the way. ... View More

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Q&A: Nat Geo on Its Mission to ‘Activate’ Global Citizens, Drive Change Through Stories

National Geographic’s efficacy lies at the nexus of science, entertainment and purpose. We spoke with CMO Jill Cress to learn how this ‘purpose-native’ media giant maximizes its impacts through strategic partnerships. ... View More

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Forum for the Future: Building Collaboration at the Intersection of Vision and Action

CEO Dr. Sally Uren has a realistic understanding of collaborations and shares how combining forces is the way forward. ... View More

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A Sustainable Tobacco Company? Philip Morris International Thinks It’s Possible

In its 2018 Sustainability Report, the tobacco giant explains how it is finding success by transforming its business, and allowing stakeholders to see concretely how the company is shifting its resources to achieve a smoke-free future. ... View More

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NYU Stern Research Illustrates ROI for Sustainably Marketed Products

Seminal research shows that sustainability is driving market growth in CPGs; products marketed as sustainable grew 5.6x faster than conventionally marketed products, and 3.3x faster than the CPG market. ... View More

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'The Voice of Society': Why Your Company Could Use a ‘Social Board’ of Directors

The board of directors of any organization exists to provide vision and guidance. Ideally, they are meant to steer companies in the right direction, and keep them out of trouble. ... View More

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No More Band-Aids: We Need a Radical New Plan, Report Warns

Rising nationalism and global migration are among seven trends impacting future of sustainability, according to a new report from Forum for the Future. ... View More

Article
A New Approach to Materiality: Backcasting to Prioritize What Really Matters

It's time for a reverse materiality assessment — rather than trying to divine what matters most by forecasting from the unsustainable present, we must prioritize by back-casting from the sustainable future. ... View More

Article
Utopies: Localizing the Sustainable Economy

This is one of a series of interviews by students and alumni from the Minneapolis College of Art and Design (MCAD) with practitioners from the Sustainable Brands community, on a variety of ways organizations can, and are, Redesigning the Good Lif... View More

Article
Q&A: How Social Design Is Creating New Markets, More Engaged Cultures

This is one of a series of interviews by students and alumni from the Minneapolis College of Art and Design (MCAD) with practitioners from the Sustainable Brands community, on a variety of ways organizations can, and are, Redesigning the Good Life. ... View More

Article
Less Medley, More Value: Creating a New Quality for Corporate Reporting

This week at the COP24 climate summit in Katowice, Poland, the discussion about how to implement the directives of the Paris Agreement is in full swing. ... View More

Article
Self-Disrupt to Redesign the Future of Work

“You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.” — R. Buckminster Fuller ... View More

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Here’s why it makes sense for companies to support climate-related disclosure

Mainstream investors are increasingly conscious of the impacts of climate change and they want to know how companies disclose and manage climate-related risks. The TCFD provides recommendations that aim to meet investors’ demand for just such infor... View More

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Off-Hours Consumer Delivery Systems May Unlock Sustainability at Scale

This article originally appeared on MeetingoftheMinds.org on October 22, 2018. ... View More

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Targeting Energy Use Along Product Life Cycles: 4 Steps to Achieving SDG 7

20 percent of the world population lacks access to modern electricity, but access to affordable, reliable and sustainable energy is crucial to achieving many of the United Nations’ Sustainable Development Goals (SDGs), from poverty alleviation via ... View More

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Future Value, Submerged Value, 'ROP' & Other Facets of the ROI of Sustainability

Last week at Sustainable Brands’ New Metrics ’18 conference in Philadelphia, PA, over 300 delegates from brands, NGOs, strategists and practitioners across sectors gathered to share the newest credible tools and solutions for assessing the ROI of... View More

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#NewMetrics18: Dos, Don'ts, Tools and Topics Critical to Sustainability Communication

Last week at Sustainable Brands’ New Metrics ’18 conference in Philadelphia, PA, over 300 delegates from brands, NGOs, strategists and practitioners across sectors gathered to share the newest credible tools and solutions for assessing the ROI of... View More

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