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Circular Economy

The constant stream of new models, products and processes that are helping organizations extend the useful life of resources and materials while reducing, repurposing and ultimately eliminating waste in all its forms

Moral Capitalism: A Model for Creative Innovation

Traditional forms of corporate philanthropy and social responsibility allow corporations to “do good” with the cash left over at the end of the year. When your company makes a profit, you write a check for a percentage of those profits and get a tax break. You feel good about your contribution, and you can use the donation to get some PR buzz.

Guayakí Pioneers Market-Driven Restoration Business Model

“We had this incredible product — yerba mate — that gives you the strength of coffee, the health benefits of green tea and the euphoria of chocolate.

The Next Economy

This channel will examine the next economy.

Waste-Haters Unite! 'We Hate To Waste' a Strategic Resource for Consumers and Brands Alike

As a seasoned green marketing professional (she literally wrote the books on it), Jacquie Ottman has made a name for herself working with companies to develop and market sustainable products sustainably.

Waste Not: Today's Most Innovative Approaches to Achieving Net Positivity

Calling all innovators and implementers! Beginning in February 2013, Sustainable Brands will be publishing a new “Issues in Focus” editorial package, including daily features, interviews and case studies on how businesses are “Striving for Net Positivity.”The Issue in FocusIn nature, we do not critique abundance; rather, we celebrate it. Every by-product of every organism is used for the next process of life. Nothing is wasted — “waste” equals food.

Google, Fujitsu Join Campaign To Cut Office Paper Use

A group of companies calling itself The Paperless Coalition is promoting a collection of online tools that can reduce the need for paper documents in the workplace.

Interface To Recycle Discarded Fishing Nets Into Carpet

Global carpet tile manufacturer Interface, Inc. will soon begin using discarded fishing nets to make carpets, bringing both conservation and socioeconomic benefits to some of the world's poorest coastal communities.The company recently completed a pilot project, called Net-Works, with conservation charity the Zoological Society of London (ZSL). By establishing a community-based supply chain for discarded nets, Net-Works aims to improve the livelihood of local fishers, while providing Interface with an innovative source of recycled materials for its carpet tiles.

European Leaders Call for Wasteful Goods To Be 'Taken Off Market'

This post first appeared on edie.net on December 17, 2012.

Market for Ethical Products Grows by Nearly $20 Billion Despite Economic Downturn

Consumers remain willing to pay a premium for ethical goods and services despite lingering economic troubles, according to a new study.

Avis To Buy Zipcar for $500 Million

Rental car group Avis Budget announced it has agreed to terms for the purchase of Zipcar. Founded ten years ago, Zipcar is a pioneer in the car-sharing industry, which gives members regular access to vehicles without the hassles, expenses and environmental impacts of individual ownership.

TerraCycle To Launch Upcycling Program for Disposable Diapers

TerraCycle, the New Jersey-based company that specializes in upcycling waste packaging into durable consumer products, will soon launch a program for disposable diapers, according to Waste & Recycling News.Ernie Simpson, global vice president of research and development for Terracycle, says the company is 90 percent finished with the development of a continuous process for collecting, sterilizing and processing used diapers. Certain parts of the diaper will be compostable, and the remaining materials will be upcycled into plastic lumber, pallets and outdoor furniture.