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Circular Economy

The constant stream of new models, products and processes that are helping organizations extend the useful life of resources and materials while reducing, repurposing and ultimately eliminating waste in all its forms

Havas: 'Smarter' Consumers Will Significantly Alter Economic Models and the Role of Brands

As the sharing economy continues to gain momentum worldwide, new research out this week from Havas Worldwide, that depicts a global population in search of a better way of living and consuming, shouldn’t come as much surprise.70 percent of the 10,574 people surveyed in 29 countries* believe that overconsumption is putting our planet and society at risk; half say they could happily live without most of the items they own and two-thirds make it a point to rid themselves of unneeded possessions at least once a year.

British Companies Develop New Adhesive System That Makes Circuit Boards 90% Recyclable

Three British companies have created a circuit board that is 90 percent recyclable and reusable, with components that can be easily separated by soaking in hot water.The three companies — National Physical Laboratory (NPL), In2Tec and Gwent Electronic Materials — have developed an adhesive that helps manufacturers take apart electronic circuit boards and reuse their components to make new components. The three firms, which have received funding from the UK government's Technology Strategy Board with a view to help industry conform to European electronic waste regulations, call the innovation ReUse — Reusable, Unzippable, Sustainable Electronics.

Strategic Sustainability: Turning an Insurmountable Issue Into a 'Decision Challenge'

George Basile is a professor in the School of Sustainability at Arizona State University (ASU), a Senior Sustainability Scientist in ASU’s Global Institute of Sustainability and affiliate professor in the School of Public Affairs. He co-developed ASU’s new Executive Masters in Sustainability Leadership, where he serves as faculty lead in strategic sustainability. We spoke with him about his work across various sectors and reframing sustainability as a “decision challenge."

HP’s Recycled Plastic Ink Cartridges Helping Company, Customers Reduce Impact

HP announced last week that more than 75 percent of its ink cartridges and 24 percent of its HP LaserJet toner cartridges are now manufactured with “closed-loop” recycled plastic.The company says this represents a 50 percent increase in the number of HP ink cartridges manufactured with recycled content in the last year, giving customers more options for purchasing cartridges made with recycled content.As part of the company’s Living Progress strategy for driving human, economic and environmental progress, HP is helping customers reduce their environmental impact and reduce the overall environmental impact of product use.

ASU, Mayo Clinic, City of Phoenix Assisting Local School District with Waste Diversion

As one of the largest school districts in Arizona, Paradise Valley Unified School District (PV Schools) generates nearly 1,500 tons of waste per year.

Bacardi Reusing 2,300 Tons of Concrete Rubble to Build New Warehouses

Spirits giant Bacardi Limited announced it has built three new warehouses at its rum distillery in Cataño, Puerto Rico using recycled concrete. The waste was derived from the demolition of six older structures on the 127-acre campus.“We took all the rubble from the demolition and reused it as backfill material in building our new warehouses,” says Julio Torruella, project director for Bacardi in Puerto Rico. “This was a zero-waste project designed to reuse steel and concrete, rather than sending material to the landfill.”Bacardi called it “a major cost- and environment-saving move” as construction crews recycled more than 2,300 tons of rubble, amounting to 153 truckloads of concrete, eliminating the need for the company to buy equivalent new material for construction.

California Joins H2 USA Initiative to Advance Hydrogen Transportation, Infrastructure

In California’s latest effort to advance hydrogen transportation, the Energy Commission and the Air Resources Board announced Tuesday that the state has joined H2 USA, a public-private partnership led by the U.S. Department of Energy.

Record Amount of Electronics Recycled in 2013

The consumer electronics (CE) industry recycled a record 620 million pounds of electronics in the United States in 2013, according to a new report by the Consumer Electronics Association (CEA).The total is more than double the amount (300 million pounds) of three years ago, as stated in the report, the Third Annual Report of the eCycling Leadership Initiative. The 2013 U.S. ecycling total is an increase of 35 million pounds over the 2012 level (585 million pounds).

Apple Offers Free Recycling, Makes Clean Energy Commitments

In honor of Earth Day on Tuesday, Apple announced it is now offering free recycling of all of its used products, and has pledged to power all of its stores, offices and data centers with renewable energy to reduce the pollution caused by its devices and online services.To accompany the announcement, Apple unveiled a revamped environmental responsibility website and an introductory video narrated by CEO Tim Cook."Better. It's a powerful word, and a powerful ideal," Cook says to open the video. "It makes us look at the world and want more than anything to change it for the better. To innovate, improve, to reinvent. To make it better."

New Toolkit Helps US Businesses Cut Food Waste

An alliance of food manufacturers, retailers and foodservice operators has announced the release of a toolkit aimed at helping businesses in the food sector reduce the amount of food waste sent to landfill.The Best Practices and Emerging Solutions Toolkit focuses on strategies food manufacturers, retailers and foodservice operators can employ to keep food out of landfills, and to reduce food waste at the source. The toolkit was produced by the Food Waste Reduction Alliance (FWRA), a cross-sector industry initiative led by the Food Marketing Institute (FMI), the Grocery Manufacturers Association (GMA) and the National Restaurant Association (NRA).

ASU, Nature Conservancy Study Highlights Economic Benefits of Forest Thinning

A recent study by Arizona State University's Sustainability Solutions Services (S3) and The Nature Conservancy reveals that forest thinning could benefit the state by making its forests more resistant to environmental extremes and also strengthening rural economies. Just in the past decade (2002-2011), Arizona lost a quarter of its forests to wildfires, drought and bark beetle infestation.

Dutch aWEARness Creating the First Circular Supply Chain for Textiles

“If at first the idea is not absurd, then there is no hope for it,” enthuses Rien Otto, the charismatic founder of Dutch aWEARness, speaking from an international showcase of corporate clothing in Birmingham, UK. For him, Einstein’s famous quote perfectly describes his journey to helping Dutch aWEARness become the first textile company to establish a circular supply chain.

Unilever Fines Helping Improve Water Quality in Connecticut

In December, Unilever pled guilty to two counts of violating the Clean Water Act, for an incident on December 5, 2008 in which it illegally discharged thousands of gallons of wastewater from its former Clinton, CT, manufacturing facility.The company said the incident involved two non-managerial wastewater operators who bypassed portions of the facility’s wastewater treatment system. While Unilever voluntarily reported the bypass, it did not notify the Connecticut Department of Energy and Environmental Protection within two hours of becoming aware of the bypass, as required by the facility’s discharge permit.

Sustainability and Multicapitalism — Together at Last!

Late last month, the International Integrated Reporting Council (IIRC) and the Global Initiative for Sustainability Ratings (GISR) announced their signing of a memorandum of understanding (MOU) in which the two groups pledged to work together to promote and support the global alignment of corporate reporting and ratings frameworks.

Over 75% of Unilever's Factories Achieve Zero Waste to Landfill

Unilever announced today that all of its European factories have joined those in North America in achieving zero non-hazardous waste to landfill. Along with similar achievements in countries from Argentina to Indonesia, this means more than three-quarters of the company’s global factory network no longer sends such waste to landfill, up from 20 percent just three years ago.

Portuguese Researchers Developing Waterless Process for Biofuel Production

According to the Institution of Chemical Engineers (IChemE), the global production of biofuels has increased by over 600 percent in a decade, to more than 100 billion litres in 2011. Sounds like good news, except for the fact that the overall sustainability of biofuels as a renewable energy source has been hampered by, among other things, the water-intensiveness of their production.

The Newest Rule of Green Marketing And Why I've Decided to Help Consumers 'Live Lean'

In 1988, my antenna tweaked toward an emerging trend soon to be called ‘green consumerism.’ A hole in the ozone layer was discovered over Antarctica, nightly newscasts tracked the daily wanderings of the Mobro garbage barge, and air pollution clogged views of the Grand Canyon. Among the culprits: consumer products. Alternatives needed to be found for CFCs in aerosols, polystyrene clamshells and disposable diapers. To move existing alternatives off the dusty shelves of health food stores into mainstream supermarkets, marketers needed help shifting messages from ‘saving the planet’ and ‘sparing the daisies’ to the more immediate benefits of ‘saving money’ and ‘protecting health.’So I Joined the Environmental Movement

SC Johnson Achieves Zero Landfill Status at 8th Manufacturing Facility

SC Johnson announced this week that it achieved zero waste-to-landfill status at its eighth global manufacturing facility, demonstrating progress toward its ambitious goal of reducing its global manufacturing waste by 70 percent by 2016. From 2000-2012, the company says it has reduced its global manufacturing waste by 62 percent as a ratio to production.

Lowe's Must Pay $18 Million in Hazardous Waste Lawsuit

Lowe's has been ordered to pay $18 million for illegally disposing hazardous waste, including pesticides, batteries, fluorescent bulbs and other toxic materials, as a result of a civil enforcement action filed Tuesday in Alameda County Superior Court, San Jose Mercury News reports.

Desso Joins Healthy Seas Initiative

Desso, the global carpets, carpet tiles and sports pitches company, today announced its participation in 'Healthy Seas, a Journey from Waste to Wear,’ the multi-industry initiative aimed at removing marine waste, particularly fishing nets, for the purpose of creating healthier seas. Desso says it will turn the recycled marine litter into ECONYL® yarn for use in new carpets.