Unlock New Opportunities for Thought Leadership with SB Webinars

Circular Economy

The constant stream of new models, products and processes that are helping organizations extend the useful life of resources and materials while reducing, repurposing and ultimately eliminating waste in all its forms

Article
How to Redefine Capitalism-as-Usual (or 8 Steps to Becoming a Truly Sustainable Brand)

When Patagonia launched its Responsible Economy campaign last fall, VP of Environmental Initiatives Rick Ridgeway eloquently summed up the ‘elephant in the room’ of capitalism: Growth is not sustainable. Ridgeway accepts that evolving from our cu... View More

Article
ASU Partners With Dutch City to Develop First ‘Circular Economy’ Regional Plan

Arizona State University (ASU) and the Dutch Municipality of Haarlemmermeer, along with private partners in the Haarlemmermeer region, have come together to create the world’s first regional plan based on the principles of a circular economy.The pr... View More

Article
New Feasibility Studies Using Social Innovations to Tackle European Food Waste

European food-waste prevention project FUSIONS (Food Use for Social Innovation by Optimizing Waste-Prevention Strategies) — a four-year project (July 2012 – August 2016) funded by the European Commission framework program 7 — is working towards... View More

Article
Disrupt or Die: Brand Leaders Talk Logistics of a Circular Economy

No one can deny that the emergence of circular economy thinking is throwing up some fascinating dynamics right now. This urgent need for systems-level redesign requires an experimental cocktail of innovation and imagination, not to mention open platf... View More

Article
Levi's Water<Less Jeans Have Saved 770 Million Liters So Far

In celebration of World Water Day (March 22), Levi Strauss has released new stats about how much water can be saved by changing the way it makes its products: A new infographic illustrates the amount of water the company has saved through the product... View More

Article
On Top of Everything Else, Palm Oil Production Creating Methane-Rich Wastewater

The fact that palm oil production — as the biggest driver of deforestation in Southeast Asia and parts of Africa and South America — is responsible for the rampant release of carbon emissions and the destruction of vital habitats for endangered s... View More

Article
Hershey Achieves Zero Waste, Exceeds Water Reduction Goals Years Early

The Hershey Company today announced it has surpassed its water consumption target three years early and its zero waste to landfill (ZWL) and recycling targets two years early. Last year, the chocolate maker announced that it was on track to do just t... View More

Article
New Report Maps Size, Scope, Disruptive Potential of Sharing Economy

Crowd Companies, a brand council primarily focusing on the collaborative economy movement, and Vision Critical, a consultancy that specializes in helping companies glean pertinent stakeholders insights, have partnered on a new report, Sharing Is the ... View More

Article
Diamondbacks Hosting First Zero-Waste Spring Training Event in Arizona

The city of Phoenix has partnered with the Arizona Diamondbacks, Republic Services and Salt River Fields at Talking Stick to host Arizona’s first zero-waste Spring Training event as part of an effort to bring awareness to recycling and composting.T... View More

Article
Reimagining Phoenix: A Citywide Campaign to Turn Trash Into Resources

Imagine a future where there is no such thing as trash — there are only resources. Where residents of a large metropolitan region routinely reduce, reuse, recycle and reconsider their consumption patterns by imagining the opportunities that come fr... View More

Article
3 Startups Offering Simple, Scalable Solutions to One of the World's Biggest Problems

Wrinkled veggies. Rotting fruit. Containers that you wouldn’t dare open because of the smells that might escape. How many times have you cleaned out your refrigerator and been dismayed at how much food has spoiled? Every year, billions of dollars a... View More

Article
Pharrell Williams, G-Star Announce Denim Collection Made from Recycled Marine Plastic

Music producer and entrepreneur Pharrell Williams announced last weekend at New York Fashion Week a new partnership with denim label G-Star Raw to create a line of jeans made with plastic collected from the oceans. &quot;The oceans need us now,&quot;... View More

Article
Japanese Firm Builds First Large-Scale Power Storage System From EV Batteries

Japanese multinational corporation Sumitomo has developed and installed the world's first large-scale power storage system that utilizes used electric-vehicle (EV) batteries. Built on Yume-shima Island, Osaka, the commercial scale storage system will... View More

Article
Drilling Company Wants to Build Roads From Fracking Waste

In an interesting &quot;band-aid&quot; proposition, oil and gas exploration and production company Range Resources recently announced it would like to start using the waste rock material brought to the surface at fracking sites — known as gas well ... View More

Article
Thai Pulp Company Creating High-Quality Paper from Palm Oil Waste

Pulp Green Tech Holding (PGT), an R&amp;D-focused company that owns Thai Gorilla Pulp Ltd., announced this week that it has successfully achieved a high-grade paper pulp made from empty palm fruit bunches, which are most often treated as waste materi... View More

Article
3 Ways Brands Can Survive the Sharing Economy in 2014

The sharing economy is a multibillion-dollar industry that's making big brands feel uneasy. Also known as the collaborative economy, borrowing, lending, reusing, and reselling is moving full speed ahead, and in 2014, large companies and organizations... View More

Article
How Can a Business Succeed by Giving Back More Than It Takes?

It is becoming increasingly clear that the traditional view of business existing purely to maximise profit for shareholders is not so much wrong as built for another time. Businesses have been slowly moving towards a model that recognises the impact ... View More

Article
WEF, Ellen MacArthur Foundation Project Circular Economy Can Generate US$1T Annually by 2025

A new report released Friday by the World Economic Forum (WEF) at its annual meeting in Davos, in collaboration with the Ellen MacArthur Foundation (EMF), contends that over US$1 trillion a year could be generated for the global economy by 2025 and 1... View More

Article
Unilever Becomes Ellen MacArthur Foundation's Newest Global Partner

The Ellen MacArthur Foundation (EMF) announced today from the World Economic Forum in Davos that Unilever has joined Cisco, Kingfisher, Philips and Renault as the EMF’s latest Global Partner. The partnership will find the Foundation supporting Unil... View More

Article
H&M Converts Donated Clothes Into a New Denim Collection

It was almost one year ago that H&amp;M launched its garment recycling initiative, and now the eco-friendly Swedish retailer plans to launch a new denim line made from recycled fibers at the end of February. The range of jeans, vests and jackets will... View More

Upcoming Events

October 13-16, 2025
SB'25 San Diego
US Event
More Information

Thursday, December 5, 2024
Circularity by Design: How to Influence Sustainable Consumer Behaviors
Webinar
Sponsored by Sustainable Brands
More Information

Monday, December 9, 2024
OK - Now What?: Navigating the Shifting Landscape for Corporate Sustainability After the 2024 US Presidential Election
Webinar
More Information