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Circular Economy

The constant stream of new models, products and processes that are helping organizations extend the useful life of resources and materials while reducing, repurposing and ultimately eliminating waste in all its forms

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Nudie Jeans Showing Customers That 'Repairing Is Caring' (or Why It's Cool to Not Wash Your Jeans)

Sustainability isn't all about sustainability, as I found out from Nudie Jeans — embedding it into the culture and telling a story is where it’s at.Walking past 29 D'Arblay St in London, a window is decorated with the words “Repairing is caring... View More

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Sainsbury's Cannock Superstore to Be Powered Solely by Food Waste

UK grocery giant Sainsbury’s has partnered with Biffa, one of the leading waste-management companies in the UK, on an innovative facility that will allow Sainsbury’s Cannock superstore to run on power generated solely from the supermarket’s own... View More

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How a Tasty Turkish Treat Can Help Heat the Country's First Eco-City

Ever thought twice about those pistachio shells that we so readily discard? Luckily Turkey, one of the world's largest producers of pistachios, has —and the country is planning to use the shells, currently waste from production of its beloved bakla... View More

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EKOCYCLE's CUBE 3D Printer Upcycles Plastic Bottles Into a Range of New Products

This week, EKOCYCLE and 3D Systems (3DS) unveiled the EKOCYCLE CUBE — a 3D printer that upcycles post-consumer plastic bottles into items of your design.EDS says the Cube “is not just another tool for making, it is a revolutionary tool for RE-mak... View More

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Brazil Releases Forest Reference Emission Level Assessment, Kickstarting Participation in REDD+

Brazil has created the first Forest Reference Emission Level (FREL), a technical assessment that will measure the country’s reductions in global warming emissions from deforestation.Deforestation is responsible for an estimated 10 percent of greenh... View More

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I:CO Now Recycling Textiles from Over 800 American Eagle Stores Across US, Canada

Last week, global closed-loop textile recycling company I:CO announced an expanded partnership with American Eagle Outfitters, Inc. (AEO) to roll out its clothing and shoes recycling program in all of American Eagle’s 823 stores across the United S... View More

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Shell joins EDF’s Methane Detectors Challenge

Shell has joined the Environmental Defense Fund’s (EDF) “Methane Detectors Challenge,” a collaborative project between EDF and five other oil and natural gas companies aimed at identifying and bringing to market cutting-edge technologies that c... View More

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New Home of SF 49ers to Use 85% Recycled Water

Recycled water will account for roughly 85 percent of all water used in Levi’s Stadium — the new home of the San Francisco 49ers — and will be used for irrigation of the field as well as a 27,000-square-foot green roof, flushing toilets and coo... View More

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Life-Size Living™: How to Find Meaning Within Our Means Once More

The time when we were happily seduced into reaching far, far beyond our means with a promise of infinite everything and the glittering lure of a‘larger-than-life’ life, seems, to some of us at least, quite archaic now.But even in our socially enl... View More

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Panasonic, DIRECTV, Microsoft, Sony, Xerox Form New Recycling Coalition

DirecTV, Microsoft, Panasonic, Sony and Xerox are among the founding partners of the R2 Responsible Recycling Leader Program, which encourages companies to responsibly reuse and recycle electronics. The program is a coalition of 10 partners and inclu... View More

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PDP, Trucost Offer Sneak Preview of Groundbreaking 'Valuing Plastic' Report at #SB14sd

On the evening of June 5, an advanced copy of the Executive Summary of Valuing Plastic: The Business Case for Measuring, Managing and Disclosing Plastic Use in the Consumer Goods Industry will be shared with the Sustainable Brands community during SB... View More

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Attitudes v. Behaviors, $75B Worth of Plastic Damage Hot Topics on #SB14sd Day One

Monday, day one of SB ’14 San Diego, was jam-packed with thought-provoking workshops featuring dozens of experts sharing their latest research and insights on a variety of topics — from multi-sector anti-deforestation efforts to intrapreneurship ... View More

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Circles and Straight Lines: Making Business as Usual Better Than Usual

The challenge of creating a circular economy is, quite rightly, the focus for a lot of the current thinking at the cutting edge of sustainability. From large incumbents to small startups, remarkable changes are starting to take place.We are seeing in... View More

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#SB14sd Preview: Philips on Redesigning for a Circular Economy

At Sustainable Brands ’14 San Diego next week (June 2-5), the circular economy will be a major topic as we search for ways to decouple economic growth from resource consumption. In 2013, Philips committed to reimagining its products through the len... View More

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How Natural Capital Accounting Can Become Your Newest Communications Tool

Natural capital accounting is growing in popularity. Trucost has worked with more than 50 clients on how natural capital valuation can help them become more sustainable businesses. ... View More

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Recyclebank Program Helps City Increase Recycling 323%

RecycleBank announced this week that, through recycling innovations and incentives programs, it has helped the city of Rochester Hills, Mich., increase its pounds of materials recycled by 323 percent since 2008.The company has worked with Republic Se... View More

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Chevron Plant to Turn Fat, Oils and Grease into Energy, Save $27M

Chevron Energy Solutions has announced it will design and build a waste-to-energy plant at Broward County, Fla.’s wastewater treatment facility.The project will generate electricity from fats, oils and grease and is expected to generate almost 2 me... View More

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Startup Building a Network of Inventors, Consumers and Paying Them to Change the World

In the weeks leading up to the Sustainable Brands Innovation Open (SBIO) finals on June 4th, where the runner-up will be decided via live online public vote, we will get to know our 11 semi-finalists. Today, meet CREW. ... View More

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What's the Point of Capitalism?

Every step and every movement of the multitude, even in what are termed enlightened ages, are made with equal blindness to the future; and nations stumble upon establishments, which are indeed the result of human action, but not the execution of any ... View More

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Sarda Helping Equip Dell, Master's Students to Continue to Lead for Sustainability

Bruno Sarda is Director of Sustainability Operations at Dell, where he oversees business integration, information strategy, measurement and reporting, as well as supporting advocacy, policy and objective-setting. He also manages Dell’s groundbreaki... View More

Upcoming Events

October 13-16, 2025
SB'25 San Diego
US Event
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Thursday, December 5, 2024
Circularity by Design: How to Influence Sustainable Consumer Behaviors
Webinar
Sponsored by Sustainable Brands
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Monday, December 9, 2024
OK - Now What?: Navigating the Shifting Landscape for Corporate Sustainability After the 2024 US Presidential Election
Webinar
Sponsored by Sustainable Brands
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