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New Metrics

The new and evolving metrics that are helping expand the way businesses create, quantify, manage and report their impacts – and the value they deliver

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Redefining Value: The New Metrics of Sustainable Business - The SB Community Weighs In, Part One

We believe that nothing can drive faster organizational response to a changing business environment – or facilitate realignment between corporate functions or within value networks – than a shift in the metrics used to track success. ... View More

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Move Over Eco-Efficiency, Here Comes Eco-Immunity - Part Two

In part one, Mark McElroy discussed the idea behind, and the need for, eco-immunity. Here, he sheds light on how to achieve it. ... View More

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The Evolution of Social Impact Metrics: Where Math and Computer Science Meet the Humanities

The usefulness of advanced data analytics — Big Data, small data and everything in between — is converging with the needs of corporate sustainability, and this is creating new opportunities for companies pursuing ambitious sustainability goals. ... View More

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Move Over Eco-Efficiency, Here Comes Eco-Immunity - Part One

For most of what passes for mainstream business today, it is still lamentably the case that profits trump sustainability, and thereby put natural resources and human well-being at risk. The only incentive for managers to do anything that even remotel... View More

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Ecosystem Services & Corporate Sustainability: Integrating the Value of Forests Into Business with REDD+

Ecosystem services — or the flows of natural capital from the environment into human economies and societies – have traditionally been thought of and treated as ‘free,’ resulting in their mismanagement and degradation. Emerging research is be... View More

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13 New Types of Data Analysis Every Business Should Consider

As many stakeholders — including investors, employees and consumers — begin to re-evaluate their perception of value, it is becoming imperative for companies of all industries to credibly measure, analyze and interpret the entire range of costs a... View More

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Entropic Overhead: Measuring the Circular Economy

Errors using inadequate data are much less than those using no data at all.— Charles BabbageDo you break the timer when your boiled egg is cooked?Our economy does; it is like a broken hourglass. We collect together valuable materials, apply energy ... View More

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Back to the Future: The Early Days of New Metrics (or How to Speak Your CFO's Language)

Many innovators want to express the uniqueness of their pioneering breakthroughs - a new organic product, a sustainability initiative, a green-building retrofit. But these new, exciting ideas are likely emphasizing benefits that are not easily heard.... View More

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How Do We 'Hardwire' Sustainability Into Business?

While there are myriad perspectives on sustainability and corporate responsibility, each with its own unique value, I often find myself focusing on sustainability’s operational aspects: What can we do to increase the pace at which belief in sustain... View More

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The True Cost of 'Cheap'

All businesses stay alive by being price competitive. After all, if there are no customers to pay for your product, you can’t make sales and without sales there are no revenues. In an ideal world, a business sets its pricing based on the costs it i... View More

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Big Data: The Ultimate Sustainability Job Aid at U.S. Postal Service

Advancement in big data and analytical technologies has opened up many new opportunities to support sustainability advancement in large, complex organizations. The high volume of performance data from facilities, buildings, supply chains, operations ... View More

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Sustainability Innovations Could Generate $156 Billion for UK Firms

UK businesses could secure £100 billion pounds (nearly $156 billion USD) in annual productivity gains generated by innovations designed to address environmental and social challenges, according to a new report by Accenture, Business in the Community... View More

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Avila Develops New Metrics for Sustainable Event Management

When Avila Government Services, Inc. (Avila) decided they wanted to improve the sustainability of their meeting/event planning efforts, they turned to the latest event sustainability guidance. However, as many planners have discovered, the roughly 4... View More

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Intrinsic Value Exchange: Using Market Forces to Help Heal the Planet

Our economy assigns values to just about everything except for the things that matter most. As far as the current economy is concerned, a tree holds value only if it is cut down, an animal only if it is slaughtered and a person only if they contribut... View More

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Does Your Sustainability Pitch Make Enough Sense to Your CFO?

Many experts have observed in recent months that innovating for sustainability seems to be attracting mainstream attention, particularly at Fortune 500 companies and among forward-looking social entrepreneurs. The growth of the Sustainable Brands com... View More

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Total Energy Resource Productivity: Math Not Myth

Open the news in the US and you hear two conflicting messages: “We are on our way to becoming energy independent using fossil fuel” and “The biggest challenge we face is getting off fossil fuel.” The inconvenient truth is that we don’t know... View More

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From Invisible to Impact: Value in the Personal Data Economy

There’s been a lot of talk about the power of Big Data in our modern digital economy. But tech experts will be the first to tell you “Big Data” is a marketing term, not a magic bullet. While it’s important to know how to best aggregate and ma... View More

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What Metrics Are You Using to Measure the Success of Sustainability Initiatives?

Calling all innovators & implementers! This month, Sustainable Brands will relaunch an Issue in Focus editorial channel dedicated to showcasing the New Metrics of sustainable business success (#NewMetrics).With the help of our guest editors, corp... View More

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Sustainability Investing Grows Quickly, Though Measuring ROI Remains a Challenge

As a growing slice of a larger corporate push to develop more creative solutions to sustainability challenges, impact investing encourages financial actors to consider social and environmental issues when making investment decisions.These financial a... View More

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Follow-Up to SB'13: Bob Willard on the Emergence of Capitalism 2.0

Bob Willard is an expert on quantifying and selling the business value of corporate sustainability strategies. He serves on the advisory boards of The Natural Step Canada and Forum for the Future US, and his fourth book, The New Sustainability Advant... View More

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October 13-16, 2025
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