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New Metrics

The new and evolving metrics that are helping expand the way businesses create, quantify, manage and report their impacts – and the value they deliver

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A Public Plea to GRI: Enforce or Explain

Earlier this month, we (the Center for Sustainable Organizations) issued a press release in which we called for GRI to either enforce the ‘sustainability context’ requirement in its standard, or explain why it doesn’t. Motivated, in part, by GR... View More

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Do LCAs Measure Up To Sustainability?

Despite the growing use of LCAs (life cycle assessments) to measure the sustainability of products, a strong case can be made that the one has less to do with the other than most people think. By design, LCAs provide a way of quantifying the environm... View More

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Sustainability Context – What Is It?

As some readers of this column may already know, I have for the past several years been advocating for the adoption of an approach to sustainability management known as context-based sustainability, or CBS. CBS is not only the most intellectually ri... View More

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Do Winning Sustainability Reports Measure Up?

Ahead of his breakout session on Strengthening Your Brand with Context Based Sustainability at Sustainable Brands '09, Mark McElroy writes on The Global Reporting Initiative's (GRI) call for context in all sustainability reporting. While even award-w... View More

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Corporate Sustainability Reporting - Where's the Context?

Call me old-fashioned, but I think a sustainability report should actually tell us something about the sustainability performance of the organization it describes. In order to do that, though, it must include context. ... View More

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Defining "Sustainability": An Open Letter to the FTC

On April 30, the Federal Trade Commission (FTC) will conduct a second public workshop in its continuing efforts to address the question of how sustainability claims in advertising should be handled. ... View More

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Mark McElroy on What's Wrong with Sustainability Reporting

While it's great to see so many companies embracing sustainability reporting, most aren't giving us the whole picture, says Mark McElroy, founder of the Center for Sustainable Organizations (CSO). Mark is no armchair critic, however. CSO has spent th... View More

Upcoming Events

October 13-16, 2025
SB'25 San Diego
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March 18-19, 2025
SB'25 Tokyo Marunouchi
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April 9-10, 2025
SB Member Network: Accelerating Good Growth Spring Member Meeting
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