Last Chance to Join Us at SB'24 San Diego!

New Metrics

The new and evolving metrics that are helping expand the way businesses create, quantify, manage and report their impacts – and the value they deliver

Why Does the SB Brand Transformation Roadmap Matter in an ESG-Driven World?

While ESG frameworks such as MSCI and Sustainalytics help investors spot and manage risks, the Brand Transformation Roadmap also helps companies account for social or environmental value and brand leadership — all are needed for a holistic sustainability strategy. Read More...

First-of-Its-Kind Methodology Provides Standard for Measuring Food Waste Across Hotel Chains

Accor, Hilton, Hyatt, IHG Hotels & Resorts, and Marriott International collaborated with WWF and Greenview on the industry-wide waste-measurement methodology. Read More...

Ford’s Model of Human Progress Defines, Measures Social Sustainability

A clear definition of corporate social sustainability — the ‘S’ in ESG — remains elusive. To address this challenge, Ford partnered with the University of Michigan’s Erb Institute to define social sustainability and identify metrics to track improvements. Read More...

Doconomy's 2030 Calculator Democratizes Product Carbon Footprint Labeling

Swedish impact-tech startup Doconomy has launched a new, free tool that enables fast and reliable product carbon footprint calculations for brands and manufacturers. Read More...

Your SDG Strategy Must Consider More Than Your Financials

The Sustainable Development Goals serve as an urgent call to action for companies to pay as much attention to their extra-financial performance as to their financial performance. Read More...

New, Standardized Guidelines Measure Plastic Leakage Across Corporate Value Chains

Developed for companies, the PLP guidelines provide businesses at all stages of the value chain with a robust, standardized method for calculating and reporting estimates of plastic and microplastic leakage at both the corporate and product level. Read More...

Next-Gen Impact Measurement Tools a Needed Boost for Companies to Achieve BHAGs

“Sustainability” is so last year. This week at New Metrics ’19, we explored the growing range of tools and tricks needed to keep up with demand for next-level goals such as plastic-neutrality, 100% circularity and properly quantified social and product impacts. Read More...

Leading-Edge Stakeholder-Engagement Metrics Reshaping Companies’ Definitions, Benchmarks for Success

On day 1 of Sustainable Brands’ (SB) New Metrics ’19 (Nov 18-20), representatives from corporates, nonprofits and more explored new ways to quantify the impacts of various forms of stakeholder engagement — from communities to consumers to employees. Read More...

Life Cycle Analysis: Revealing the Unexpected Truth About Product Impacts

Typically, the stages in a product’s life cycle that have the greatest environmental effects also are the ones that present the best opportunity for sustainable innovation. If sustainability is part of the innovation process, then LCA should be conducted to ensure the avoidance of unintended consequences. Read More...

Quantifying Sustainability Impacts and Setting Meaningful Goals

No longer is sustainability synonymous with reducing GHGs — dozens of social, environmental and economic indicators must now be considered. The question remains: What is the best method for quantifying and reporting sustainability impacts? Read More...

5 Important New Frontiers of Social Impact Measurement

Within the evolution of risk and impact measurement, we are seeing growing demand for proven methodologies and best practices around quantifying social impact, in particular — here is a sample of five important frontiers of social impact measurement, each of which will have its own session at New Metrics ’19. Read More...

Transformational Goals in Corporate Strategy: A Review of the ESG Goals of 50 Global Companies

Transformational ESG goals seek to make changes across companies’ entire value chain and even society. But in a recent review of 50 of the Fortune 250 companies, incremental ESG goals are still the norm. Read More...

New Alliance Creating Metric for Assessing Companies’ Real Value to Society

Alliance founded by eight international companies — including BASF, Deutsche Bank and SAP — to create a standard for measuring and disclosing the real value companies provide to society. Read More...

The Most Critical Sustainability Metric of the Year, and the Decade

I hope that by now we are more than clear on what we can and need to do about our dwindling carbon budget. If you are not thinking ‘science-based targets’, you really need to catch up — keep reading. Read More...

Sustainable Apparel Coalition Launches Tech Venture to Scale Higg Index

Higg Co. will provide the trusted technology industry needs to be able to implement the Higg Index at scale; while the SAC will continue to focus on driving sustainability measurement and improvements in the apparel, footwear and textile industry. Read More...

JetBlue, Nature Conservancy Using AI to Evaluate Impact of Ecosystems on Tourism

With 65% of the Caribbean’s reefs generating tourism dollars, the study reveals an opportunity for tourism-associated businesses — such as cruise lines, airlines and hotels — to work together to protect the region’s environmental health. Read More...

Goals with Impact: How to Set the Next Generation of Sustainability Goals

With scores of companies embracing science-based climate targets, we look at what it takes to set these goals and apply the approach to the biggest environmental and social risks across the business. Read More...

A New Approach to Materiality: Backcasting to Prioritize What Really Matters

It's time for a reverse materiality assessment — rather than trying to divine what matters most by forecasting from the unsustainable present, we must prioritize by back-casting from the sustainable future. Read More...

The World’s First Data Visualization of Product Carbon Footprints

By generating carbon-intensity data for each product, CoClear was able to identify industry trends, as well as track product performance improvements along value chains. Read More...

The Future-Fit Business Benchmark: How Do I Start?

Look at it as a tool with which to solve the underlying puzzles posed by the sustainability challenge. Read More...

Upcoming Events

October 14-17, 2024
SB'24 San Diego
US Event
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December 11-12, 2024
SB Member Network: Shifting Customer Behavior and Demand December Member Meeting
Member Event
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March 18-19, 2025
SB'25 Tokyo Marunouchi