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New Metrics

The new and evolving metrics that are helping expand the way businesses create, quantify, manage and report their impacts – and the value they deliver

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Goals with Impact: How to Set the Next Generation of Sustainability Goals

With scores of companies embracing science-based climate targets, we look at what it takes to set these goals and apply the approach to the biggest environmental and social risks across the business. ... View More

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A New Approach to Materiality: Backcasting to Prioritize What Really Matters

It's time for a reverse materiality assessment — rather than trying to divine what matters most by forecasting from the unsustainable present, we must prioritize by back-casting from the sustainable future. ... View More

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The World’s First Data Visualization of Product Carbon Footprints

By generating carbon-intensity data for each product, CoClear was able to identify industry trends, as well as track product performance improvements along value chains. ... View More

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The Future-Fit Business Benchmark: How Do I Start?

Look at it as a tool with which to solve the underlying puzzles posed by the sustainability challenge. ... View More

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#NewMetrics18: The ROI of Sustainability Strategy — and 6 Ways to Get There

Last week at Sustainable Brands’ New Metrics ’18 conference in Philadelphia, PA, over 300 delegates from brands, NGOs, strategists and practitioners across sectors gathered to share their latest tools and findings regarding measuring the risks an... View More

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#NewMetrics18: Dos, Don'ts, Tools and Topics Critical to Sustainability Communication

Last week at Sustainable Brands’ New Metrics ’18 conference in Philadelphia, PA, over 300 delegates from brands, NGOs, strategists and practitioners across sectors gathered to share the newest credible tools and solutions for assessing the ROI of... View More

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Righting Wrong Metrics: Lessons on Future-Fitness and Fixing Materiality

This week at Sustainable Brands’ New Metrics ’18 conference in Philadelphia, PA, over 300 delegates from brands, NGOs, strategists and practitioners across sectors gathered to share their latest tools and findings regarding measuring the risks an... View More

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Future-Fit Business Benchmark Shows Novo Nordisk What 'Good' Looks Like

Novo Nordisk is the first global company to have completed a Future-Fit self-assessment and to have the results independently assured. In advance of Sustainable Brands’ New Metrics ’18 event next week in Philadelphia, I sat down with Cora Olsen, ... View More

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Addressing SDG 14: 3 Steps to a Sustainable Ocean Supply Chain

Oceans cover more than 70 percent of our planet’s surface and are home to 80 percent of life on earth. Fish, which provide 20 percent of daily protein intake to about 3.1 billion people, is among the most widely traded food commodities — at a val... View More

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New Guide Helps Banks, Investors, Insurers Assess Their Natural Capital Impacts

The Natural Capital Finance Alliance (NCFA), together with the Natural Capital Coalition and VBDO, has launched a groundbreaking guide to help financial institutions understand and assess their reliance on natural capital — i.e. the clean air, ocea... View More

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`Materiality Is Broken. But It Doesn’t Have to Be.

In formulating strategy, shaping communications and improving their impact in the world, companies, and their sustainability teams, must answer two big questions: "What is important to our business?” and "What is important to our stakehol... View More

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8 Timely Topics Shaping the 8th Year of #NewMetrics

At its core, the #NewMetrics series of events has always been about quantifying previously ignored risks, costs and revenue potential associated with sustainability impacts. Over the years, we have explored important new metrics related to the whole ... View More

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GCAS: 1/8 of Global Market Cap Now Committed to Science-Based Targets

Companies representing roughly one-eighth of total global market capitalization are now using climate science to define their future direction. Nearly three years on from the Paris Agreement and with time running out before greenhouse gas emissions m... View More

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3 #NewMetrics Trends Every Business Should Follow

What we at Sustainable Brands call “New Metrics” allow businesses to quantify previously ignored risks, costs and revenue potential associated with sustainability impacts. Smart executives use #NewMetrics to understand the full picture of their c... View More

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Q&A: How Wrangler, MyFarms Plan to Leverage Field-Level Sustainability Data

From remote sensors to digital field mapping, information technology (IT) is rapidly becoming a part of day-to-day farm management. When a state-of-the-art cotton picker, for example, records crop yield and moisture every few seconds, along with the ... View More

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Better Data and Metrics: Next Steps in Powering a Circular Economy?

Scotland remains one of the world’s leading nations on circular economy thinking — this year Glasgow will host the Circular Economy Hotspot, an international event and trade mission that will showcase the country’s progressive approach to mater... View More

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Addressing Corporate Scope 3 Value Chain GHG Emissions: Part 1

To keep the global temperature increase to well below 2⁰C and meet the goals laid out in the Paris Agreement, everyone must take bold action to reduce their share of emissions as soon as possible. Companies are responsible for the majority of globa... View More

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Interface Moving from Net Zero to Climate Positive by Rethinking Factories as Forests

With 3.8 billion years of R&D behind Earth’s systems and creatures, we’ve barely scratched the surface of what we can learn and how we can apply those lessons to our companies, products and processes. ... View More

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Houdini Sportswear Launches Industry-First Planetary Boundaries Assessment

More and more clothing brands are taking it upon themselves to dive deeper into the impacts of their garments, increasing transparency around and improving their materials, processes and operations as a whole. ... View More

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Trucost’s New Evaluation Tool Will Help Companies Align Strategy with the SDGs

The private sector has been mobilizing to achieve the Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. But corporations are also in constant pursuit of returning shareholder value, and as such, ne... View More

Upcoming Events

October 13-16, 2025
SB'25 San Diego
US Event
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Tuesday, July 1, 2025
The CMO + CSO Power Partnership: Boosting Brand Value Together
Webinar
Sponsored by Ipsos North America
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Tuesday, July 15, 2025
Behind the Label: Why Third-Party Certifications Matter in Sustainable Marketing
Webinar
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