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New Metrics

The new and evolving metrics that are helping expand the way businesses create, quantify, manage and report their impacts, and the value they deliver.

`Materiality Is Broken. But It Doesn’t Have to Be.

In formulating strategy, shaping communications and improving their impact in the world, companies, and their sustainability teams, must answer two big questions: "What is important to our business?” and "What is important to our stakeholders?” (Sometimes as a proxy for the larger question: “What is important to the world?")

8 Timely Topics Shaping the 8th Year of #NewMetrics

At its core, the #NewMetrics series of events has always been about quantifying previously ignored risks, costs and revenue potential associated with sustainability impacts. Over the years, we have explored important new metrics related to the whole range of vital capitals — natural, human, social, relationship, intellectual and financial — with the same end goal of helping businesses understand the full picture of their presence in the world, so they can then improve it in informed, holistic ways.

GCAS: 1/8 of Global Market Cap Now Committed to Science-Based Targets

Companies representing roughly one-eighth of total global market capitalization are now using climate science to define their future direction. Nearly three years on from the Paris Agreement and with time running out before greenhouse gas emissions must peak, 2018 has seen an unprecedented rise in the number of companies committing to reduce their emissions in line with the levels required to prevent dangerous global warming.

3 #NewMetrics Trends Every Business Should Follow

What we at Sustainable Brands call “New Metrics” allow businesses to quantify previously ignored risks, costs and revenue potential associated with sustainability impacts. Smart executives use #NewMetrics to understand the full picture of their companies’ interactions with the rest of the world, improve stakeholder relationships, and steer innovation toward the products and services of the future. The field has evolved steadily and produced many significant milestones over the past decade. Below are three big trends businesses need to be on top of if they want to gain early-mover advantages and maximize the respective upside that awaits.

Q&A: How Wrangler, MyFarms Plan to Leverage Field-Level Sustainability Data

From remote sensors to digital field mapping, information technology (IT) is rapidly becoming a part of day-to-day farm management. When a state-of-the-art cotton picker, for example, records crop yield and moisture every few seconds, along with the GPS coordinates of the machine, that data can be analyzed against water and fertilizer applications — or other farm practices — to determine optimal growing conditions. Technology also can enable reporting up and down the agricultural value chain of all farm practices and conservation metrics associated with a particular field.

Better Data and Metrics: Next Steps in Powering a Circular Economy?

Scotland remains one of the world’s leading nations on circular economy thinking — this year Glasgow will host the Circular Economy Hotspot, an international event and trade mission that will showcase the country’s progressive approach to materials and resource use.

Addressing Corporate Scope 3 Value Chain GHG Emissions: Part 1

To keep the global temperature increase to well below 2⁰C and meet the goals laid out in the Paris Agreement, everyone must take bold action to reduce their share of emissions as soon as possible. Companies are responsible for the majority of global emissions and therefore play an integral role in meeting these goals.

Interface Moving from Net Zero to Climate Positive by Rethinking Factories as Forests

With 3.8 billion years of R&D behind Earth’s systems and creatures, we’ve barely scratched the surface of what we can learn and how we can apply those lessons to our companies, products and processes.

Houdini Sportswear Launches Industry-First Planetary Boundaries Assessment

More and more clothing brands are taking it upon themselves to dive deeper into the impacts of their garments, increasing transparency around and improving their materials, processes and operations as a whole.

Trucost’s New Evaluation Tool Will Help Companies Align Strategy with the SDGs

The private sector has been mobilizing to achieve the Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. But corporations are also in constant pursuit of returning shareholder value, and as such, need to look for ways that SDG-aligned strategies can give a true measure of shareholder value.

AkzoNobel Puts ‘True Price’ on Natural, Social Capital; Increases Business Value

“Organizations rely on a diverse set of ‘capitals’ to function effectively,” says Emma Ringström, Sustainability Manager, Pulp and Performance Chemicals at AkzoNobel. By measuring these, she says, “We can find ways to make the most impactful improvements and ultimately increase business value.”

Q&A: Pure Strategies on 20 Years in the Sustainability Trenches

This month, Pure Strategies celebrates 20 years of providing sustainability consulting to companies such as Stonyfield Farms, Ben & Jerry’s, Seventh Generation and Walmart. Its team has been helping to build leading strategies, improve products and packaging, and shift supply chains toward better environmental and social performance for well over 100 organizations over their years of work.

New Approaches, Tools for Ethical Sourcing of Conflict Minerals

A multi-industry initiative has introduced new protocols and tools for the responsible sourcing of tin, tungsten, tantalum, gold, and cobalt, as well as social, environmental and governance impacts of the extraction and processing of raw materials in international supply chains.

First-of-Its-Kind Report Examines Global Environmental Impacts of Fashion Industry

Measuring Fashion: Insights from the Environmental Impact of the Global Footwear Industries Study considers the industries’ value chains across seven stages — from fiber production and material extraction to end-of-life.

GoodWell ‘Mind the Gap’ Initiative to Create Common Methodology to Measure Pay Inequality

Without a uniform, universally accepted and publicly available measurement methodology, companies large and small wanting to eradicate the pay gap are often left wondering where to start.

Counting What Counts: The Evolution of New Metrics

We've come a long way since the first New Metrics conference seven years ago.

How to Try Context-Based Sustainability in 3 Easy Steps

At the closing of the New Metrics '17 conference in Philadelphia last month, attendees were asked: “What ‘New Metric’ will you go back and implement in 2017/2018?” The overriding response tabulated in real time and displayed on the big screen in a word cloud (above) was “context based,” meaning Context-Based Sustainability (CBS) and its corresponding context-based metrics.

The Future of Brand Impact and How It’s Measured

The new wave of conscious consumption, driven largely by millennials and Gen Z, is pushing companies to innovate around social causes.

#NewMetrics, Day 3: Digging Even Deeper Into Next-Generation Impact Metrics

Live Well San Diego: A visionary partnership to define and measure 10 quality-of-life metrics By Anna Shugoll

AT&T, BASF, Cabot, HPE and More Show #NewMetrics in Action

While measurement, disclosure and other forms of engagement were the dominant themes yesterday, day two of New Metrics ’17 saw brands, NGOs and solution providers digging deeper to reveal practical applications and concrete findings from where the rubber meets the road in the world of sustainability metrics. The design and implementation of a Sustainable Product Optimization Tool By Anna Shugoll