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Organizational Governance

How organizations are addressing the 'G' in ESG – striking the balance of maximizing long-term growth and value while safeguarding the interests of all stakeholders

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SoulBuffalo Gets Execs Out from Behind Desks to See Their Impacts on the World

As we at Sustainable Brands — and anyone working to rectify the damage people have done to the planet — are well aware, it's all too easy to ignore pressing social and environmental issues if their effects can’t be seen or felt in our daily liv... View More

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South Africa Setting the Standard, Campaigning for #WaterWiseTourism

In response to a severe drought, citizens and businesses in Cape Town and the Western Cape have cut their water consumption by almost 60 percent over the past three years — a performance not yet matched by any other major city globally. Now the cou... View More

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4 Ways CEOs Can Truly Drive Purpose in Companies

This is the ninth in a series of articles examining how business leaders and companies can transform their corporate culture in order to succeed in the midst of the impending Purpose Revolution. Find links to the full series below. ... View More

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#BusinessCase: Employee-Led Sustainability Projects Have Saved Conagra $237M

Conagra Brands, Inc. is once again celebrating its employees’ commitment to sustainability throughout the organization at its annual Sustainable Development Awards. ... View More

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Q&A: How Clif Bar Is Cultivating the Dual Power of Purpose and Play

In April of 2000, Clif Bar owner and founder Gary Erickson turned down a $120 million offer to buy Clif Bar & Company. Instead of taking it easy the rest of his life, Erickson decided to keep Clif Bar private and pursue a unique business model kn... View More

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Unilever's Sustainable Living Brands Delivered 70% of Turnover Growth in 2017

Unilever has today revealed its fourth consecutive year of growth for its ‘sustainable living’ brands, which delivered 70 percent of its turnover growth and grew 46 percent faster (a slightly slower rate than last year, when it was over 50 percen... View More

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New Clif Bar Scholarship Alleviates Debt to Help College Seniors Pursue Purposeful Careers

Clif Bar wants to help college seniors pursue meaningful post-graduate experiences, instead of deciding based on the pressure of paying down their debt. ... View More

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Brands Take Note: Gen Z Is Putting Its Money Where Its Values Are

Gen Z is bypassing the traditional political system and focusing on consumerism as a channel for change, according to new research from non-profit consultancy DoSomething Strategic. This generation is expecting brands to use their platform for good, ... View More

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Following the Paper Trail: APP’s Ongoing Quest to Restore Indonesia’s Rainforests

Since 1990, Indonesia has lost half of its rainforests. What’s worse, the rate of deforestation, currently at roughly two million hectares per year, is still accelerating. Heart of the issue being that ecological values remain difficult to measure ... View More

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People Aren’t Saving the Planet. Corporations Are.

It’s official. Sustainability is mainstream. You probably already knew that. What you may not know is that Americans aren’t really changing their personal behaviors. They’re changing their buying behaviors. And that gives brands a new way to wi... View More

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5 Teens’ Hunger Relief Projects Earn $10-50K Through New General Mills Program

By 2050 there will be over 9 billion people on the planet, and food production will have to increase by as much as 70 percent to feed everyone. We are already struggling to feed everyone today, even in America. ... View More

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SEKISUI: Building an Organization with Integrated Thinking to Balance Management, Environment

This post has been translated from Japanese — read the original interview here. ... View More

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Earth Needs Our Action Every Day: The Path Ahead

Last year saw unprecedented natural disasters across the globe – from wildfires in California to record-breaking hurricanes in the U.S. Gulf Coast, eastern seaboard, Puerto Rico and the Caribbean. At the same time, scientists warn that the risks po... View More

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Your Organization’s Purpose Must Evolve

This is the eighth in a series of articles examining how business leaders and companies can transform their corporate culture in order to succeed in the midst of the impending Purpose Revolution. Find links to the full series below. ... View More

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Safety First: NSF and the Quest for Global Food Sustainability

While weekly headlines tout the efforts of major food companies and NGOs working to increase the sustainability of the food industry through reducing waste, improving packaging and responding to consumer demand for healthier choices, organizations su... View More

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Purpose Is Becoming More Critical to Attract, Retain Employees

A new report has found that more than 1 in 4 British managers would take a pay cut for a purpose-led job, a third would leave their job if the company’s overall purpose was unclear, and more than half would leave if their company’s values and pur... View More

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Danone North America: The World’s Largest B Corp on the Future of Business

A global food company present in more than 130 markets, Danone has always had a purpose agenda, even when it was an unusual idea. Danone committed to combine economic success and social progress in 1972, when the company’s founder, Antoine Riboud, ... View More

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Airbnb to Combat Overcrowding with New Office of Healthy Tourism

With 4.85 million active listings, Airbnb commands the largest portfolio in the industry, larger than the top five biggest hotel companies combined. The company that put home sharing on the map recently shared some of its 2017 data and celebrated its... View More

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Every Lyft Ride Will Now Contribute to Fighting Climate Change

In school, we both read Paul Hawken’s The Ecology of Commerce, and it profoundly influenced the impact we want to have in life. His book demonstrates how industry and the environment do not have to be at odds, and if we work to find the right solut... View More

Upcoming Events

October 13-16, 2025
SB'25 San Diego
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Thursday, December 5, 2024
Circularity by Design: How to Influence Sustainable Consumer Behaviors
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Sponsored by Sustainable Brands
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Monday, December 9, 2024
OK - Now What?: Navigating the Shifting Landscape for Corporate Sustainability After the 2024 US Presidential Election
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Sponsored by Sustainable Brands
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